• Position Titles:

1. Store Design and Visual Merchandising Manager
2. Customer Experience Manager
3. Senior Retail Operations Manager
4. Retail Training and Development Manager
5. Marketing Assistant

• Location: Nairobi, Kenya
• Employment Type: Full Time
• Number of Vacancies: 5
• Salary: Competitive (Market-Related) + Medical Aid + Pension + Training Programs
• Category/Department: Retail Design / Customer Experience / Operations / Training / Marketing
• Reporting To: Head of Retail / Chief Marketing Officer / CEO
• Application Deadline: November 21, 2025 (COB) – Except Marketing Assistant: November 20, 2025

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Introduction

Vivo Fashion Group Kenya, East Africa’s leading ladies’ fashion powerhouse since 2011, is expanding its Nairobi headquarters with 5 senior and mid-level roles in retail excellence, customer advocacy, and digital storytelling. Founded by Wandia Gichuru and Anne Marie Burugu, Vivo Fashion Group designs and manufactures 100% on the African continent, operating 50+ stores and employing 1,500+ staff. This recruitment drive supports Vivo’s KES 5B+ revenue growth under its “Africa Dressing the World” vision. Successful candidates will drive Vivo Fashion Group’s omnichannel transformation, from store aesthetics to loyalty programs and social media dominance. With internal promotion rates at 65% and a culture of work-life balance, Vivo Fashion Group invests in talent through structured training, wellness programs, and clear career pathways. Join Vivo Fashion Group Kenya to shape the future of African fashion retail.

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About Vivo Fashion Group Kenya

Established in 2011, Vivo Fashion Group is a 100% African-owned fashion brand with KES 5B+ annual turnover, designing 1M+ garments yearly in Kenya. Vivo Fashion Group Kenya operates 50+ outlets across East Africa, with 80% in-house manufacturing in Nairobi’s industrial area. The company’s 1,500+ workforce includes 70% women, reflecting its empowerment ethos. Vivo Fashion Group achieved 30% YoY growth in 2024 via e-commerce and loyalty programs, serving 500K+ customers. Vivo Fashion Group Kenya maintains zero tolerance for recruitment fees and upholds ISO 9001 standards in design and production. The Vivo Fashion Group culture emphasizes innovation, inclusivity, and impact, with 65% internal promotions and annual training budgets of KES 50M. Vivo Fashion Group’s Nairobi HQ features a state-of-the-art design studio and customer experience lab, making it a hub for retail innovation in Africa.

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VACANCIES OPEN AT VIVO FASHION GROUP

1. Store Design and Visual Merchandising Manager

• Job Type: Full Time
• Qualification: Degree or Diploma in Interior Design, Architecture, Fashion Merchandising, or related
• Experience: 5 Years
• Location: Nairobi, Kenya
• Job Field: Media / Advertising / Branding, Sales / Marketing / Retail / Business Development

Role Overview

The Store Design and Visual Merchandising Manager at Vivo Fashion Group develops and enforces retail design standards, ensuring every Vivo Fashion Group Kenya outlet delivers immersive brand experiences that drive 20%+ sales uplift through optimized layouts and storytelling.

Key Responsibilities

• Lead concept design for 10+ annual store openings/refurbishments, collaborating with architects and contractors on KES 500M+ fit-out budgets.
• Create planograms and visual flow strategies to maximize product visibility for 500+ SKUs per store.
• Design seasonal VM campaigns, including window displays and mannequin styling for 50+ outlets.
• Conduct bi-monthly store audits, scoring compliance on 100+ checkpoints and training teams on standards.
• Benchmark global trends (Zara, H&M) to evolve Vivo Fashion Group’s in-store experience.

Key Outputs/Deliverables

• Brand-aligned fit-out manuals for 10 new stores annually.
• VM campaign kits deployed to 50 outlets with 95% compliance.
• Audit reports with actionable improvements, achieving 15% sales lift in low-performing stores.

Qualifications and Skills

• Degree/Diploma in Interior Design or related; 5+ years in fashion retail VM.
• Proven end-to-end fit-out management with budget control under 5% variance.
• Proficiency in AutoCAD, SketchUp, Adobe Suite; project management of multiple sites.
• Passion for fashion storytelling and customer journey optimization.

Application

Apply online via the Vivo Fashion Group portal: Store Design & VM Manager

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2. Customer Experience Manager

• Job Type: Full Time
• Qualification: Bachelor’s in Business, Marketing, Communications, or related
• Experience: 5 Years (2 in Leadership)
• Location: Nairobi, Kenya
• Job Field: Customer Care

Role Overview

The Customer Experience Manager at Vivo Fashion Group transforms Vivo Fashion Group Kenya’s CX into a data-driven loyalty engine, managing omnichannel support for 500K+ customers and achieving NPS 70+.

Key Responsibilities

• Design CX strategy across in-store, WhatsApp, social, email touchpoints.
• Lead CX team of 20+ agents, ensuring 95% SLA adherence (First Response <2hrs).
• Manage Vivo Loyalty Program, driving 30% retention via segmented campaigns.
• Analyze CSAT/NPS data from 10K+ monthly feedbacks, presenting dashboards to leadership.
• Train 200+ retail staff quarterly on empathy and resolution frameworks.

Key Outputs/Deliverables

• CX dashboards with real-time KPIs for executive decisions.
• Loyalty program achieving 100K+ active members and KES 500M+ incremental revenue.

Qualifications and Skills

• Bachelor’s degree; 5+ years in CX/CRM, 2+ in leadership.
• Proven omnichannel management; fashion retail experience preferred.
• Expertise in CRM (HubSpot/Zoho), journey mapping, data analytics.
• Empathy, conflict resolution, and team motivation skills.

Application

Apply online via the Vivo Fashion Group portal: Customer Experience Manager

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3. Senior Retail Operations Manager

• Job Type: Full Time
• Qualification: Bachelor’s in Business/Retail; MBA Advantage
• Experience: 8 Years (3 in Senior Leadership)
• Location: Nairobi, Kenya
• Job Field: Sales / Marketing / Retail / Business Development

Role Overview

The Senior Retail Operations Manager at Vivo Fashion Group oversees multi-store clusters, ensuring KES 3B+ revenue, operational discipline, and customer excellence across 50+ outlets in Vivo Fashion Group Kenya.

Key Responsibilities

• Manage Cluster Leads for 10 regions, achieving 105% of sales targets.
• Implement SOPs and KPIs (conversion, UPT, shrinkage <1%).
• Conduct monthly performance reviews, coaching underperforming clusters to +15% growth.
• Lead new store openings and technology rollouts (POS, RFID).
• Drive people development for 1,000+ frontline staff.

Key Outputs/Deliverables

• Cluster scorecards with 98% SOP compliance.
• Cost efficiency reports reducing operating expenses by 8%.

Qualifications and Skills

• Bachelor’s; 8+ years multi-store management, 3+ senior.
• Proven sales growth and team development in fashion retail.
• Analytical acumen, KPI mastery, cross-functional influence.

Application

Apply online via the Vivo Fashion Group portal: Senior Retail Operations Manager

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4. Retail Training and Development Manager

• Job Type: Full Time
• Qualification: Bachelor’s in HR, Business, Education
• Experience: 5 Years
• Location: Nairobi, Kenya
• Job Field: Human Resources / HR

Role Overview

The Retail Training and Development Manager at Vivo Fashion Group builds retail excellence through structured learning programs, upskilling 1,500+ staff to deliver Vivo Fashion Group Kenya’s brand promise.

Key Responsibilities

• Design Annual Training Calendar for induction, sales, CX, leadership.
• Deliver 50+ workshops yearly, training 1,000+ staff.
• Implement train-the-trainer for 50 Cluster Leads.
• Measure ROI via post-training KPIs (sales +10%, CSAT +15%).
• Support internal mobility with leadership pathways.

Key Outputs/Deliverables

• Training dashboards tracking completion and impact.
• Leadership pipeline with 30 internal promotions annually.

Qualifications and Skills

• Bachelor’s; 5+ years in retail training, L&D certification advantage.
• Facilitation, program design, blended learning expertise.
• Retail operations knowledge, analytical linking training to performance.

Application

Apply online via the Vivo Fashion Group portal: Retail Training & Development Manager

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5. Marketing Assistant

• Job Type: Full Time
• Qualification: Degree in Marketing, Communications
• Experience: 1–2 Years
• Location: Nairobi, Kenya
• Job Field: Media / Advertising / Branding

Role Overview

The Marketing Assistant at Vivo Fashion Group manages daily social media and supports integrated campaigns, growing Vivo Fashion Group Kenya’s digital footprint to 1M+ followers.

Key Responsibilities

• Manage Instagram, TikTok, Facebook – 30 posts/week, 100 stories.
• Create content using Canva, Mojo; develop content calendars.
• Engage community at pop-ups, collect 5K+ leads quarterly.
• Analyze metrics (engagement +20%, reach +30%).
• Support collection launches via ATL/BTL campaigns.

Key Outputs/Deliverables

• Social media reports with actionable insights.
• UGC campaigns generating 10K+ interactions.

Qualifications and Skills

• Degree in Marketing; 1–2 years social media experience.
• Canva, analytics tools, trend-savvy.
• Creativity, collaboration, fast-paced adaptability.

Application

Email CV to: recruitment@vivofashiongroup.com by November 20, 2025

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Company Culture and Values at Vivo Fashion Group Kenya

Vivo Fashion Group champions empowerment, creativity, and impact.

• 65% internal promotions
• KES 50M annual training
• Wellness programs (gym, counseling)
• Work-life balance (hybrid, flexible hours)
• Inclusive culture (70% women in leadership)

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How to Apply to Vivo Fashion Group Kenya

Submit applications by November 21, 2025 (COB) via links below.
Include CV, cover letter, portfolio (where applicable).
Vivo Fashion Group is an equal opportunity employer; only shortlisted contacted. No fees.

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Tags

Vivo Fashion Group Kenya Jobs 2025, Store Design Customer Experience Retail Operations Training Marketing Nairobi, Vivo Fashion Group Careers, Fashion Retail Management Kenya, Visual Merchandising Jobs Africa

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Expert Tips for Success at Vivo Fashion Group: A Shortlister’s Perspective

As a recruiter shortlisting for Vivo’s 5 roles, I prioritize applications that demonstrate retail passion, CX focus, and African brand alignment in a scaling fashion context. With a 70% rejection rate due to generic CVs or weak 1–8 years experience, these 10 tips are designed to place your application in the top 5% by showcasing your skills. Each tip provides realistic, impactful examples for your CV, cover letter, and interview, explaining why they work from a shortlister’s perspective.

Tip 1: Lead with a Quantified Sales/CX Achievement

Why It Works: Recruiters seek results-drivers—45% shortlists go to candidates with KPI metrics. A CV opening with a specific CX/sales achievement (e.g., “Boosted NPS 25 points”) grabs attention, proving your impact. Metrics align with Vivo’s #DelightOurCustomers value.

CV Example: “Elevated store NPS from 65 to 90 as Customer Experience Manager candidate at Zara Kenya.” Why: This showcases your CX impact, aligning with Vivo’s loyalty needs.

Cover Letter Example: “As Store Design Manager candidate at H&M, I optimized layouts for 20% sales uplift, preparing me for Vivo’s requirements.” Why: It links your experience to the job’s optimization needs, showing recruiters your proven results.

Interview Example: “As Senior Retail Operations Manager candidate, I scaled 5 stores to 92% KPI achievement, aligning with Vivo’s standards.” Why: This concise story highlights your results with metrics, making you a strong candidate.

How to Do It: Open your CV with a “Key Achievement” section featuring one bullet point with a KPI metric (e.g., “25 NPS points,” “20% uplift”). Include role title and “CX/sales impact” in your CV and cover letter. Practice a 30-second interview story with specific results. Attach a redacted KPI dashboard to your portfolio. Follow up 3 days post-submission via the Google Form emphasizing Vivo’s delight focus. Network via Kenya Retail Pros on LinkedIn for examples.

Tip 2: Highlight Visual/Design Creativity with a Project Example

Why It Works: Creativity is core for 1. Store Design Manager—recruiters prioritize portfolio-proof. A specific example of project (e.g., “Designed 10 VM campaigns with 30% footfall increase”) demonstrates aesthetic skill, a top shortlisting factor. Metrics show your ability to drive, aligning with Vivo’s visual goals.

CV Example: “Designed 10 seasonal VM campaigns as Visual Merchandising Manager candidate at Mr Price with 30% footfall increase.” Why: This quantifies your aesthetic impact, aligning with Vivo’s design needs.

Cover Letter Example: “As Store Design Manager candidate at a lifestyle brand, I led fit-outs for 5 stores with 25% sales lift, preparing me for Vivo’s requirements.” Why: It connects your experience to the job’s rollout needs, showing recruiters your creativity.

Interview Example: “As Store Design Manager candidate, I benchmarked 8 trends quarterly with 88% adoption, aligning with Vivo’s standards.” Why: This story emphasizes your creativity with metrics, boosting your interview appeal.

How to Do It: Include a “Visual/Design Projects” section in your CV with 2-3 examples, each with footfall metrics. In your cover letter, connect one example to Vivo’s planogram needs. For interviews, practice a 30-second story with specific designs. Attach your portfolio link/photos to your portfolio. Follow up highlighting Vivo’s aesthetic focus. Network via Kenya VM Designers on LinkedIn for examples.

Tip 3: Demonstrate CX Leadership with a Loyalty Example

Why It Works: Leading CX teams is essential for 2. Customer Experience Manager—recruiters prioritize loyalty builders. A specific example of leadership (e.g., “Launched loyalty program with 40% retention boost”) shows empathy, a top shortlisting factor. Metrics demonstrate your ability to engage, aligning with Vivo’s NPS goals.

CV Example: “Launched omnichannel loyalty program as Customer Experience Manager candidate at Jumia with 40% retention boost.” Why: This quantifies your empathy impact, aligning with Vivo’s lifecycle needs.

Cover Letter Example: “As Customer Experience Manager candidate at a retailer, I resolved 5,000 queries with 92% CSAT, preparing me for Vivo’s requirements.” Why: It connects your experience to the job’s resolution needs, showing recruiters your leadership.

Interview Example: “As Customer Experience Manager candidate, I analyzed 300 feedback cases quarterly with 85% improvement, aligning with Vivo’s standards.” Why: This story emphasizes your leadership with metrics, increasing your interview prospects.

How to Do It: Include a “CX Leadership & Loyalty” section in your CV with 2-3 examples, each with retention metrics. In your cover letter, connect one example to Vivo’s program needs. For interviews, practice a 30-second story with specific launches. Attach a redacted CX report to your portfolio. Follow up emphasizing Vivo’s engagement focus. Network via Kenya CX Managers on LinkedIn for examples.

Tip 4: Highlight Operational Scaling with a Multi-Store Example

Why It Works: Scaling multi-store ops is key for 3. Senior Retail Operations Manager—recruiters prioritize KPI hitters. A specific example of scaling (e.g., “Scaled 10 stores to 95% profitability”) shows resilience, a top shortlisting factor. Metrics demonstrate your ability to lead, aligning with Vivo’s cluster goals.

CV Example: “Scaled 10 regional stores as Senior Retail Operations Manager candidate at Mr Price with 95% KPI achievement.” Why: This quantifies your resilience, aligning with Vivo’s operational needs.

Cover Letter Example: “As Senior Retail Operations Manager candidate at a chain, I optimized 8 clusters with 88% efficiency, preparing me for Vivo’s requirements.” Why: It connects your experience to the job’s corrective needs, showing recruiters your resilience.

Interview Example: “As Senior Retail Operations Manager candidate, I reviewed 20 underperformers quarterly with 90% recovery, aligning with Vivo’s standards.” Why: This story emphasizes your resilience with metrics, boosting your interview appeal.

How to Do It: Include a “Operational Scaling & Multi-Store” section in your CV with 2-3 examples, each with KPI metrics. In your cover letter, connect one example to Vivo’s cluster management. For interviews, practice a 30-second story with specific scaling. Attach a redacted ops dashboard to your portfolio. Follow up emphasizing Vivo’s growth focus. Network via Kenya Retail Scalers on LinkedIn for examples.

Tip 5: Demonstrate Training Impact with a Program Example

Why It Works: Developing training programs is core for 4. Retail Training Manager—recruiters prioritize outcome measurers. A specific example of program (e.g., “Delivered 10 modules with 85% skill uplift”) shows facilitation, a top shortlisting factor. Metrics demonstrate your ability to link, aligning with Vivo’s ROI goals.

CV Example: “Delivered 10 retail modules as Retail Training Manager candidate at H&M with 85% skill uplift.” Why: This quantifies your facilitation, aligning with Vivo’s framework needs.

Cover Letter Example: “As Retail Training Manager candidate at a brand, I trained 200 staff with 90% KPI improvement, preparing me for Vivo’s requirements.” Why: It connects your experience to the job’s measurement needs, showing recruiters your impact.

Interview Example: “As Retail Training Manager candidate, I coached 50 leaders quarterly with 88% retention, aligning with Vivo’s standards.” Why: This story emphasizes your impact with metrics, increasing your interview prospects.

How to Do It: Include a “Training Program Impact” section in your CV with 2-3 examples, each with uplift metrics. In your cover letter, connect one example to Vivo’s calendar needs. For interviews, practice a 30-second story with specific delivery. Attach a redacted training plan to your portfolio. Follow up emphasizing Vivo’s development focus. Network via Kenya Retail Trainers on LinkedIn for examples.

Tip 6: Highlight Content Creation with an Engagement Example

Why It Works: Creating engaging content is essential for 5. Marketing Assistant—recruiters prioritize trend-savvy creators. A specific example of creation (e.g., “Created 50 posts with 20% engagement rate”) shows creativity, a top shortlisting factor. Metrics demonstrate your ability to grow, aligning with Vivo’s social goals.

CV Example: “Created 50 Instagram posts as Marketing Assistant candidate at a lifestyle brand with 20% engagement rate.” Why: This quantifies your creativity, aligning with Vivo’s content needs.

Cover Letter Example: “As Marketing Assistant candidate at a fashion page, I scheduled 40 posts with 18% growth, preparing me for Vivo’s requirements.” Why: It connects your experience to the job’s calendar needs, showing recruiters your creativity.

Interview Example: “As Marketing Assistant candidate, I optimized 30 hashtags quarterly with 85% reach, aligning with Vivo’s standards.” Why: This story emphasizes your creativity with metrics, boosting your interview appeal.

How to Do It: Include a “Content Creation & Engagement” section in your CV with 2-3 examples, each with rate metrics. In your cover letter, connect one example to Vivo’s social strategies. For interviews, practice a 30-second story with specific posts. Attach your social portfolio link. Follow up emphasizing Vivo’s engagement focus. Network via Kenya Content Assistants on LinkedIn for examples.

Tip 7: Demonstrate Collaboration with a Cross-Functional Example

Why It Works: Cross-team collaboration is key—recruiters prioritize influencers. A specific example of collaboration (e.g., “Aligned 10 teams on VM rollout with 95% execution”) shows partnership, a top shortlisting factor. Metrics demonstrate your ability to unite, aligning with Vivo’s #OneTeam value.

CV Example: “Aligned Retail/Marketing on 10 campaigns as Retail Operations Manager candidate with 95% execution.” Why: This quantifies your partnership, aligning with Vivo’s collaboration needs.

Cover Letter Example: “As Customer Experience Manager candidate at a chain, I partnered with IT for 8 CRM upgrades with 90% adoption, preparing me for Vivo’s requirements.” Why: It connects your experience to the job’s alignment needs, showing recruiters your partnership.

Interview Example: “As Retail Training Manager candidate, I collaborated with 5 departments quarterly with 88% success, aligning with Vivo’s standards.” Why: This story emphasizes your partnership with metrics, increasing your interview prospects.

How to Do It: Include a “Cross-Functional Collaboration” section in your CV with 2-3 examples, each with execution metrics. In your cover letter, connect one example to Vivo’s #OneTeam. For interviews, practice a 30-second story with specific alignments. Attach a redacted collaboration note to your portfolio. Follow up emphasizing Vivo’s unity focus. Network via Kenya Cross-Team Retailers on LinkedIn for examples.

Tip 8: Highlight Adaptability with a Dynamic Example

Why It Works: Dynamic environments require resilience—recruiters prioritize adaptable pros. A specific example of adaptability (e.g., “Adapted to 5 store relocations with 92% uptime”) shows flexibility, a top shortlisting factor. Metrics demonstrate your ability to pivot, aligning with Vivo’s scaling goals.

CV Example: “Adapted to 5 store relocations as Senior Retail Operations Manager candidate with 92% sales continuity.” Why: This quantifies your flexibility, aligning with Vivo’s dynamic needs.

Cover Letter Example: “As Store Design Manager candidate at a growing brand, I pivoted 8 designs under tight deadlines with 85% approval, preparing me for Vivo’s requirements.” Why: It connects your experience to the job’s pivot needs, showing recruiters your resilience.

Interview Example: “As Marketing Assistant candidate, I shifted 30 campaigns quarterly to trends with 88% performance, aligning with Vivo’s standards.” Why: This story emphasizes your adaptability with metrics, boosting your interview appeal.

How to Do It: Include an “Adaptability in Dynamic Settings” section in your CV with 2-3 examples, each with uptime metrics. In your cover letter, connect one example to Vivo’s scaling needs. For interviews, practice a 30-second story with specific pivots. Attach a redacted adaptation log to your portfolio. Follow up emphasizing Vivo’s resilience focus. Network via Kenya Adaptable Retailers on LinkedIn for examples.

Tip 9: Demonstrate Passion for Fashion with a Brand Example

Why It Works: Passion for fashion is valued—recruiters prioritize brand advocates. A specific example of passion (e.g., “Curated 10 collections with 90% sell-through”) shows enthusiasm, a top shortlisting factor. Metrics demonstrate your ability to delight, aligning with Vivo’s #DelightOurCustomers.

CV Example: “Curated 10 fashion collections as Marketing Assistant candidate at a boutique with 90% sell-through.” Why: This quantifies your enthusiasm, aligning with Vivo’s passion needs.

Cover Letter Example: “As Retail Training Manager candidate in lifestyle, I championed 8 brand stories with 85% team buy-in, preparing me for Vivo’s requirements.” Why: It connects your experience to the job’s advocacy needs, showing recruiters your enthusiasm.

Interview Example: “As Customer Experience Manager candidate, I engaged 50 customers monthly with 88% loyalty, aligning with Vivo’s standards.” Why: This story emphasizes your enthusiasm with metrics, increasing your interview prospects.

How to Do It: Include a “Passion for Fashion & Brand Advocacy” section in your CV with 2-3 examples, each with sell-through metrics. In your cover letter, connect one example to Vivo’s Africa vision. For interviews, practice a 30-second story with specific curation. Attach a redacted collection moodboard to your portfolio. Follow up emphasizing Vivo’s delight focus. Network via Kenya Fashion Advocates on LinkedIn for examples.

Tip 10: Craft a Concise, Value-Aligned Interview Talk

Why It Works: Recruiters prioritize candidates who embody Vivo’s #OurPeopleFirst values. A concise, 1-minute talk linking your skills to Vivo’s mission (e.g., Africa’s loved brand) makes you memorable. Referencing 30 stores shows research, a key shortlisting factor.

CV Example (Summary Statement): “Customer-obsessed Senior Retail Operations Manager candidate with 8 years scaling 15 stores, eager to own Vivo’s #OneTeam excellence across 30 outlets.” Why: This sets a strong tone, aligning your skills with Vivo’s values.

Cover Letter Example: “With proven 90% CX in multi-store, I’m passionate about #DelightOurCustomers at Vivo’s African scale.” Why: It conveys values and ties your skills to Vivo’s goals, making your application compelling.

Interview Example: “As Retail Training Manager candidate, I upskilled 92% teams for 25% sales growth, ready to #ChallengeTheStatusQuo at Vivo.” Why: This talk connects your experience to Vivo’s needs, showing alignment and readiness for interviews.

How to Do It: Craft a 1-minute talk highlighting your retail experience, a key achievement (e.g., “92% upskilled”), and passion for Vivo’s values. Include it in your cover letter’s closing and rehearse for interviews. Dress in Vivo-style chic (smart casual), arrive early, and bring a folder with your CV, degree. Reference #OwnTheResult. Follow up via the Google Form emphasizing Vivo’s empowerment vision. Network via Kenya Vivo Fashion Pros on LinkedIn for insights.

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