Essential Job Details

• Position Title: Marketing Specialist
• Location: Nairobi, Kenya (Operations along Namanga Road, 6 km from Kajiado Town)
• Employment Type: Full-Time
• Number of Vacancies: 3
• Experience Required: Minimum 2 years of hands-on showroom or retail experience
• Industry: Manufacturing / Ceramic Tiles / Construction Materials
• Reporting To: Marketing Manager
• Application Deadline: 30th May 2025
• Subject Line: MARKETING SPECIALIST

Introduction

Are you passionate about marketing, construction, and customer engagement? Are you looking for a role that merges creativity, data analytics, and field engagement in a high-impact environment? This opportunity from KEDA (Kenya) Ceramics Company Ltd, Kenya’s largest ceramic tile manufacturer, may be the perfect fit for you.

The Marketing Specialist role is a dynamic and multifaceted position designed for professionals who understand construction project environments and can engage field partners, tilers, and showroom customers with purpose. With your expertise in construction management and design, you will drive loyalty programs, customer feedback loops, digital engagement, and performance reporting while contributing to the long-term growth of one of the most respected brands in Kenya’s building sector.

About KEDA (Kenya) Ceramics Company Ltd

KEDA (Kenya) Ceramics Company Ltd, a subsidiary of Twyford International, is the leading ceramic tile manufacturer in Kenya. Strategically located along the Nairobi–Namanga Highway, 6 kilometers from Kajiado town, KEDA Kenya is part of a global group that is known for large-scale industrial production, cutting-edge tile technology, and distribution networks that span across East Africa.

KEDA’s innovative tile designs, durability, and high manufacturing standards have positioned it as a market leader in Kenya’s construction industry. With growing market share and a strong customer base of tilers, contractors, architects, and developers, KEDA continues to invest in people who understand both the technical and business aspects of construction product marketing.

As part of its ongoing expansion, KEDA is hiring three Marketing Specialists to join its marketing and field engagement team.

Key Responsibilities

As a Marketing Specialist, you will play a key role in promoting KEDA’s tile products, developing loyalty programs, coordinating with tilers and field users, and ensuring real-time customer feedback is incorporated into marketing and sales strategies.

Loyalty Program and Field Engagement

• Register new tilers into the company’s loyalty program, ensuring data accuracy and proper segmentation.
• Collect and scan reward points from tilers, manage points systems, and verify transactions.
• Monitor Key Performance Targets (KPTs) assigned to tilers, including feedback collection, points accumulation, participation in promotional events, and product redemption activities.
• Manage and verify gift issuance, coordinate with finance and logistics teams to ensure rewards are delivered and logged.

Communication and Customer Support

• Serve as a communication bridge between tilers and the company, collecting complaints, suggestions, and improvement feedback.
• Coordinate with internal departments to resolve customer issues, improve service quality, and drive repeat business.

Digital Tools and App Training

• Onboard users to the Best Fundi App, a digital loyalty and engagement platform used by tilers.
• Train users on app functionalities, benefits, and troubleshooting.
• Collect feedback on app usability, report bugs or issues, and suggest product improvements.

Performance Reporting and Data Analysis

• Prepare daily, weekly, and monthly performance reports, highlighting tilers’ activities, target achievement, and incentive data.
• Analyze trends and recommend new marketing strategies based on field data.
• Assist in evaluating the effectiveness of marketing campaigns and tiler engagement programs.

Promotional Campaigns and Events

• Support in organizing and executing local marketing events, tiler roadshows, and promotions targeting construction professionals.
• Participate in market activations, exhibitions, and client meetings to represent KEDA’s brand professionally.

Continuous Improvement and Team Contribution

• Provide market intelligence reports regarding competitor activity, tiler satisfaction levels, and showroom engagement patterns.
• Perform any other marketing-related tasks assigned by the Marketing Manager or Department Heads.

Qualifications and Skills

To excel in this role, candidates must possess a mix of technical understanding, marketing capability, and field engagement skills. The role is designed for those who are confident working on-site, managing technical customers, and building long-term brand loyalty.

Minimum Educational Requirements

• Bachelor’s degree in Construction Management, Architecture, Civil Engineering, or Interior Design from a recognized university or technical institution.

Required Experience

• At least 2 years of hands-on experience in showroom or retail construction project environments.
• Demonstrated experience in field marketing, customer relationship management, or loyalty program execution is highly desirable.

Technical Skills

• Ability to manage construction timelines, budgets, and stakeholder relationships.
• Proficiency in Microsoft Office Suite (especially Excel and PowerPoint).
• Experience in data collection, points-based systems, and report generation.
• Comfortable with mobile apps and digital marketing tools used for field engagement.

Interpersonal Competencies

• Strong verbal and written communication skills, with fluency in both English and Kiswahili.
• Good presentation and public speaking skills for tiler training and event engagement.
• Ability to build trust-based relationships with tilers, contractors, and vendors.

Personal Attributes

• Highly organized, able to multitask and meet reporting deadlines.
• Proactive and solution-oriented, capable of resolving issues independently.
• Customer-first attitude, with genuine interest in improving service delivery.
• Willingness to travel to client sites, showrooms, or field events regularly.

Company Culture and Work Environment

KEDA Kenya prides itself on building a multicultural, efficient, and inclusive work environment. Employees are encouraged to be creative, collaborative, and customer-driven. As a leading industrial employer in the region, KEDA offers:

• Mentorship and training programs for employees at all levels.
• A culture that celebrates achievement, initiative, and professionalism.
• Strong emphasis on data-driven decision-making and team collaboration.
• Exposure to international work standards and technologies.

Working at KEDA is more than a job — it’s an opportunity to be part of a global supply chain revolutionizing African infrastructure.

How to Apply

Apply now for the Marketing Specialist position.

Interested candidates who meet the outlined qualifications and experience should send their applications to:

📧 Email: hr03@twfordtile.com
Subject Line: MARKETING SPECIALIST

Ensure that your application includes:

• A current CV outlining your experience and academic background
• A compelling cover letter explaining why you’re the ideal candidate
• Your expected and current salary
• Copies of certificates or academic documents

📅 Deadline for Application: 30th May 2025

Only shortlisted candidates will be contacted. Applications will be reviewed continuously.

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