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Essential Job Details
- Position Title: Sales Representative
- Location: Nairobi, Kenya (Covering Coast Region)
- Employment Type: Full-Time
- Number of Vacancies: 1
- Salary: Confidential
- Category/Department: Sales and Marketing
- Reporting To: Sales Manager or Designated Supervisor
- Application Deadline: Not specified (apply promptly)
- Reference Number: 1167959355
Introduction
The Sales Representative role in Nairobi, covering the Coast Region, presents an exciting career opportunity for Kenyan professionals passionate about driving sales and promoting sustainable products in a dynamic FMCG environment. This pivotal position with BIC, a global leader in stationery, lighters, and shavers, is designed for individuals eager to achieve sales targets, manage trade promotions, and build strong customer relationships. Based in Nairobi, the Sales Representative will work within the vibrant East African market, focusing on the Coast Region to enhance BIC’s brand presence. Ideal for self-starters with a knack for sales and innovation, this job vacancy offers a chance to contribute to BIC’s mission of reimagining everyday essentials while advancing your career in a mission-driven global organization.
About BIC
BIC is a global leader in creating ingeniously simple and joyful products, with a legacy spanning over 75 years. Renowned for its iconic stationery, lighters, shavers, and shaving preparation products, BIC is committed to sustainability and responsible innovation. Operating in over 160 countries, the company empowers its team members to take ownership of their roles, fostering a culture of problem-solving and creativity. BIC’s “roll up your sleeves and get the job done” approach creates an environment where self-starters and innovative thinkers thrive. As BIC expands its presence in East Africa, the Sales Representative will play a key role in driving sales and enhancing brand visibility in the Coast Region, contributing to the company’s mission of delivering sustainable, high-quality products to every heart and home.
Key Responsibilities
The Sales Representative will drive sales and brand growth in the Coast Region, ensuring effective promotion and distribution of BIC products. Key duties include:
- Achieve monthly sales volume and value targets across stationery, lighters, shavers, and shaving preparation categories.
- Implement negotiated Key Account promotions and marketing strategies to enhance brand visibility.
- Manage third-party Sales and Merchandising Agents to meet sales targets, trade promotions, and in-store forward share objectives.
- Ensure cost-effective sales call coverage to increase sales and area profitability.
- Coordinate with Sales Agents to implement agreed sales targets, promotional activities, and marketing objectives at the store level.
- Execute promotions during Mini-Major Back to School and Shaver/Lighter promotional periods to maximize sales.
- Compile and submit required sales and market intelligence reports, including trade surveys, sales contact reports, in-store audits, daily/weekly reports, competitor activity reports, promotional analysis reports, and new product forward share reports.
- Maintain solid trade relations with key customers, including wholesalers, franchisers, and retailers.
- Identify new customers and sales opportunities within the Coast Region to expand market reach.
- Increase numeric and weighted distribution of existing and new BIC products to the customer base.
- Analyze customer needs, product trends, and competitor activities to inform sales strategies.
- Develop job knowledge by participating in educational opportunities and reading professional publications.
- Build and maintain personal and professional networks to enhance sales opportunities.
- Mentor and coach Sales Agents to achieve performance goals and improve execution.
- Collaborate with internal teams to align sales strategies with company objectives.
- Monitor stockist SKU availability and ensure monthly replenishment to meet demand.
Qualifications and Skills
To excel as a Sales Representative, candidates must meet the following requirements:
- Diploma or Degree in Sales and Marketing or a related field from a recognized institution.
- Minimum of two years’ experience in a sales position within the FMCG or office products environment.
- Developed professional selling relationships with wholesalers, franchisers, and retailers.
- Good working knowledge of Microsoft Office Suite, including Word, Excel, and PowerPoint, for reporting and presentations.
- Strong organizational skills to manage sales call coverage and reporting requirements.
- Excellent communication skills for building trade relations and presenting to customers.
- Negotiation and conflict resolution skills to secure favorable agreements and address customer concerns.
- Ability to identify new business opportunities and customers within the Coast Region.
- Presentation skills to deliver compelling product pitches and promotional campaigns.
- Collaborative skills to work with Sales Agents and internal teams without relying on authority.
- Time management skills to effectively complete assignments and meet deadlines.
- Mentoring and coaching skills to guide Sales Agents and improve performance.
- Team player mindset with the ability to lead from the front.
- Passion for BIC’s mission of delivering sustainable, innovative products.
- Fluency in English; proficiency in Swahili is an advantage for local engagement.
Company Culture and Values
BIC fosters a dynamic and collaborative work environment, driven by a “roll up your sleeves and get the job done” approach. The company values innovation, sustainability, and responsibility, empowering the Sales Representative to take ownership of their role and make a meaningful impact. BIC is committed to diversity and inclusion, hiring individuals with varied backgrounds to build better products and serve customers effectively. Employees benefit from a culture of continuous learning, professional development, and teamwork, working in a global organization that encourages creative problem-solving and initiative. BIC’s mission to reimagine everyday essentials aligns with its commitment to creating a colorful, inclusive world.
How to Apply
Apply now for the Sales Representative position. Candidates must submit the following documents online through the following link: Apply for Sales Representative – Coast Region:
- Updated Curriculum Vitae (CV) highlighting relevant experience and achievements
- Cover letter detailing your interest in the Sales Representative role and alignment with BIC’s mission
- Copies of academic certificates and professional certifications
- Any relevant testimonials or recommendation letters
Send your application to the provided link, ensuring the subject line reads: Sales Representative – Coast Region (Ref: 1167959355). BIC is an equal opportunity employer, and only shortlisted candidates will be contacted. BIC does not charge candidates for job placement and does not accept unsolicited resumes from search firms without a valid written agreement.
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Tags
Sales Representative, FMCG sales jobs, Nairobi sales careers, BIC Coast Region jobs, sustainable product vacancies
Why Pursue a Career as a Sales Representative with BIC?
The Sales Representative role at BIC offers a unique opportunity to drive sales and brand growth in Kenya’s vibrant Coast Region, contributing to the company’s mission of delivering sustainable, innovative products. Based in Nairobi, the Sales Representative will work in a dynamic FMCG environment, managing trade promotions, building customer relationships, and achieving sales targets. This position is ideal for self-starters with a passion for sales, innovation, and sustainability, offering a platform for career growth in a global organization. With BIC’s legacy of over 75 years and commitment to reimagining everyday essentials, the Sales Representative will make a meaningful impact in East Africa’s market.
The Role of Sales in BIC’s Mission
The Sales Representative plays a critical role in advancing BIC’s mission by:
- Driving Sales Growth: Achieving volume and value targets across stationery, lighters, and shavers.
- Enhancing Brand Visibility: Implementing promotions to increase market share.
- Building Relationships: Fostering strong trade connections with wholesalers and retailers.
- Promoting Sustainability: Advocating for BIC’s eco-friendly products in the Coast Region.
By delivering exceptional sales performance, the Sales Representative will strengthen BIC’s presence and impact in Kenya.
The Significance of the Coast Region
The Coast Region of Kenya, including cities like Mombasa, is a vibrant market for FMCG products, offering:
- Diverse Customer Base: Opportunities to engage with wholesalers, franchisers, and retailers.
- Tourism Hub: High demand for BIC’s products in tourist-heavy areas.
- Economic Potential: Growing retail and distribution networks for sustainable products.
The Sales Representative will leverage these opportunities to drive sales and brand growth in this strategic region.
Skills for Success
To excel as a Sales Representative, candidates must demonstrate:
- Sales Expertise: Proven ability to meet targets in the FMCG or office products sector.
- Relationship Management: Build and maintain strong trade connections with customers.
- Negotiation Skills: Secure favorable agreements and resolve conflicts effectively.
- Time Management: Efficiently manage sales call coverage and reporting tasks.
- Leadership: Mentor Sales Agents and lead promotional efforts.
These skills will enable the Sales Representative to drive BIC’s success in the Coast Region.
Career Growth Opportunities
The Sales Representative role offers significant potential for career advancement within BIC and the FMCG sector:
- Leadership Roles: Progress to Sales Manager, Regional Sales Lead, or Key Account Manager positions.
- Global Exposure: Collaborate with BIC’s teams across 160+ countries.
- Specialization: Focus on areas like trade marketing, customer relationship management, or sustainable product sales.
- Industry Impact: Shape the FMCG market in East Africa and beyond.
This position is a launchpad for professionals aiming to lead in the FMCG industry.
Challenges and Opportunities
The Sales Representative will navigate unique challenges and opportunities:
- Challenges:
- Competitive Market: Standing out in the FMCG sector with strong competitors.
- Customer Diversity: Managing varied needs of wholesalers, franchisers, and retailers.
- Promotional Execution: Ensuring effective implementation during peak periods like Back to School.
- Opportunities:
- Market Growth: Expanding BIC’s presence in the Coast Region’s retail network.
- Sustainability Impact: Promoting eco-friendly products to environmentally conscious customers.
- Relationship Building: Fostering long-term trade partnerships for sustained growth.
By addressing these challenges, the Sales Representative can unlock significant opportunities for impact.
Preparing for the Sales Representative Role
To stand out as a candidate for the Sales Representative position, consider:
- Tailor Your Application: Highlight FMCG sales experience and measurable achievements.
- Craft a Compelling Cover Letter: Emphasize your passion for BIC’s mission and sales expertise.
- Enhance Skills: Take courses in sales, negotiation, or trade marketing.
- Research the Market: Understand the Coast Region’s retail dynamics and BIC’s product portfolio.
- Build Your Network: Connect with FMCG professionals to broaden industry knowledge.
These steps will strengthen your candidacy for the Sales Representative role.
The Role of Technology in Sales
BIC leverages technology to enhance sales operations, and the Sales Representative will use:
- Microsoft Office Suite: Excel for sales tracking, Word for reports, and PowerPoint for presentations.
- CRM Tools: Manage customer relationships and sales pipelines.
- Market Intelligence Platforms: Analyze competitor activity and customer trends.
These tools will support the Sales Representative in achieving sales targets and optimizing performance.
Community Impact of BIC’s Products
BIC’s sustainable products have a positive impact on communities, and the Sales Representative will contribute by:
- Promoting Accessibility: Ensuring BIC products reach diverse customers in the Coast Region.
- Supporting Education: Driving sales of stationery during Back to School campaigns.
- Enhancing Sustainability: Advocating for eco-friendly lighters and shavers.
These efforts will align with BIC’s mission to serve every heart and home.
Why Nairobi for the Sales Representative Role?
Nairobi is an ideal base for the Sales Representative covering the Coast Region due to:
- Strategic Hub: Proximity to distribution networks and key customers.
- Economic Center: A vibrant market for FMCG products and retail growth.
- Regional Access: Easy connectivity to the Coast Region for sales activities.
This role positions the Sales Representative at the heart of Kenya’s FMCG market.
Tips for a Successful Application
To secure the Sales Representative position, follow these tips:
- Apply Online: Submit your application via Apply for Sales Representative – Coast Region.
- Highlight Achievements: Include measurable sales outcomes and trade relationships.
- Tailor Your Application: Align with BIC’s mission and the Sales Representative role.
- Submit Promptly: Ensure completeness to avoid delays.
- Avoid Payments: BIC does not charge for recruitment.
A polished application will set you apart.
The Future of FMCG in Kenya
Kenya’s FMCG sector is growing, driven by:
- Retail Expansion: Increasing demand for stationery, lighters, and shavers.
- Sustainability Trends: Growing preference for eco-friendly products.
- Economic Growth: Rising consumer spending in urban and coastal areas.
The Sales Representative will drive BIC’s growth in this dynamic market.
The Global Impact of BIC
BIC’s work extends globally, contributing to:
- Sustainability: Innovating eco-friendly products.
- Accessibility: Serving customers in 160+ countries.
- Economic Growth: Supporting jobs and retail networks.
The Sales Representative will contribute to these global outcomes.
Training and Development at BIC
BIC supports the Sales Representative through:
- Professional Development: Training in sales and trade marketing.
- Mentorship: Guidance from experienced sales leaders.
- Global Collaboration: Opportunities to learn from BIC’s international teams.
These ensure growth and success.
Conclusion
The Sales Representative role at BIC in Nairobi, covering the Coast Region, is a transformative opportunity to drive sales and promote sustainable products. With a competitive salary, global exposure, and a mission-driven environment, this position is ideal for professionals passionate about sales and innovation. Apply promptly to seize this career opportunity and make a lasting impact with BIC.
