Essential Job Details

• Position Title: Content & Brand Strategist
• Location: Nairobi, Kenya
• Employment Type: Full-Time
• Number of Vacancies: 1
• Salary: KES 75,000 Starting Monthly
• Category/Department: Marketing and Communications
• Reporting To: CEO
• Application Deadline: Monday, 21st July 2025
• Reference Number: L9Y58376

Introduction

An exceptional Content & Brand Strategist opportunity awaits a strategic and creative professional in Nairobi, Kenya, to elevate the online presence of a fast-growing business and its CEO. This role is designed for individuals passionate about crafting compelling B2B content, driving thought leadership, and building authentic brand narratives through platforms like LinkedIn. With a competitive starting salary of KES 75,000 monthly, this position offers the chance to shape impactful content strategies, engage diverse audiences, and contribute to Kenya’s dynamic digital marketing landscape. Ideal for those who thrive in storytelling and strategic planning, this career opportunity promises visibility, growth, and influence.

About the Employer

The employer is a fast-paced, innovative business based in Nairobi, specializing in delivering cutting-edge solutions to clients across various industries. Known for its modern approach to business and commitment to excellence, the organization is focused on building a strong brand presence both locally and globally. With a dynamic team culture, the company empowers employees to take ownership of their work, fostering creativity and collaboration. The employer’s emphasis on thought leadership and client engagement makes it an ideal environment for a Content & Brand Strategist to drive meaningful impact through content and branding initiatives.

Key Responsibilities

• Lead the development of content strategies for the company’s LinkedIn, website, and other digital platforms.
• Create engaging posts focused on hiring tips, team wins, client success stories, and industry insights.
• Collaborate with internal teams to gather real-time stories, data, and case studies for content creation.
• Track content performance metrics and optimize strategies to boost engagement and lead generation.
• Develop a monthly content calendar for the CEO’s LinkedIn to enhance personal brand visibility.
• Craft relatable, insightful, and impactful storytelling posts for the CEO’s LinkedIn profile.
• Extract content ideas from weekly conversations with the CEO to ensure authentic messaging.
• Monitor the CEO’s LinkedIn inbox and comment sections to identify engagement opportunities.
• Plan and schedule content to maintain a consistent and impactful online presence.
• Analyze LinkedIn analytics to refine content strategies and maximize audience reach.
• Align content with the company’s brand voice, values, and business objectives.
• Innovate new content formats, such as video or podcast snippets, to enhance brand storytelling.
• Manage multiple content projects simultaneously while meeting tight deadlines.
• Support broader marketing initiatives by contributing to campaign planning and execution.

Qualifications and Skills

• 3+ Years’ Experience in content marketing, personal branding, or communications.
• Excellent Writing Skills with a strong command of tone, style, and audience engagement.
• Solid Understanding of B2B Content and LinkedIn’s role in professional storytelling.
• Strong Organizational Skills to manage content calendars and multiple projects.
• Portfolio of Work showcasing executive content, strategic storytelling, or brand campaigns.
• Preferred: Background in Recruitment, HR, or Professional Services to align with industry-specific content needs.
• Preferred: Experience with Tools like Canva, Notion, Buffer, or HubSpot for content creation and management.
• Preferred: Knowledge of Video/Podcast Content Creation to diversify content formats.
• Preferred: Familiarity with LinkedIn Analytics and scheduling tools for performance optimization.
• Strong Communication Skills to collaborate effectively with teams and stakeholders.
• Creative Problem-Solving to address content challenges and innovate strategies.
• Attention to Detail to ensure high-quality, error-free content outputs.
• Adaptability to thrive in a fast-paced, dynamic work environment.
• Strategic Thinking to align content with long-term business and branding goals.

Company Culture and Values

The employer cultivates a modern, collaborative, and high-trust team culture that encourages creativity and innovation. Employees are empowered to take initiative, contribute ideas, and drive impactful projects in a supportive environment. The organization values diversity, inclusion, and transparency, ensuring all team members feel valued and respected. With a focus on professional growth, the company provides opportunities for skill development and exposure to high-visibility projects. This dynamic and forward-thinking culture makes it an ideal workplace for a Content & Brand Strategist to excel and grow.

How to Apply

Apply now for the Content & Brand Strategist position in Nairobi. Submit your updated CV and portfolio (PDF or online link) via the employer’s career page at Careers Page. Ensure all documents are complete, and clearly state the job title in your application. Applications without a portfolio will not be considered. The application deadline is Monday, 21st July 2025. For inquiries or difficulties with the online application process, contact the employer at +254 784 155 512. Gap Recruitment Services Limited, the agency facilitating this recruitment, does not charge candidates for placement and is committed to fair, non-discriminatory hiring practices. Only shortlisted candidates will be contacted due to the high volume of applications.

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Tags

Content & Brand Strategist, content marketing jobs in Nairobi, LinkedIn branding careers, B2B content strategy, Kenya marketing jobs

Expanded Job Overview

The Content & Brand Strategist role in Nairobi offers a unique opportunity to shape the digital presence of a fast-growing business and its CEO. This position is ideal for creative professionals who excel in storytelling, strategic content planning, and B2B communication. With a focus on LinkedIn and other digital platforms, this role allows you to drive thought leadership, enhance brand visibility, and engage professional audiences in Kenya’s dynamic marketing landscape. Offering a competitive starting salary of KES 75,000 monthly, this career opportunity combines creativity, strategy, and impact, making it a rewarding choice for ambitious content professionals.

Why Choose a Career in Content and Brand Strategy?

Content and brand strategy is a critical component of modern business success, particularly in Kenya’s rapidly evolving digital ecosystem. As a Content & Brand Strategist, you will craft narratives that resonate with professional audiences, drive engagement, and position the company and its CEO as thought leaders in their industry. This role offers the chance to work on high-impact projects, collaborate with diverse teams, and leverage tools like LinkedIn to build brand influence. With the growing importance of digital content in B2B marketing, this position provides a platform for long-term career growth and visibility.

The Role’s Impact in Nairobi’s Business Landscape

Nairobi is a thriving hub for business and innovation, making it an ideal location for a Content & Brand Strategist to make a significant impact. The employer’s focus on delivering cutting-edge solutions requires a strong digital presence to connect with clients, partners, and talent. By crafting compelling content for the company and its CEO, you will help shape how the brand is perceived in the competitive B2B market. Your work will drive engagement, generate leads, and establish the organization as a leader in its field, contributing to its growth and success.

Day-to-Day Responsibilities in Detail

The Content & Brand Strategist role involves a blend of strategic planning, content creation, and performance analysis. Below is a detailed breakdown of daily responsibilities:

• Content Strategy Development: Create and execute content strategies for LinkedIn, the company website, and other digital platforms, ensuring alignment with business goals.
• Content Creation: Write and design posts that highlight hiring tips, team achievements, client success stories, and industry insights, tailored to professional audiences.
• CEO Personal Branding: Develop a monthly content calendar for the CEO’s LinkedIn, crafting posts that reflect their vision, expertise, and leadership style.
• Collaboration and Ideation: Work with internal teams to gather stories, data, and case studies, and participate in brainstorming sessions to develop innovative campaign ideas.
• Performance Optimization: Use LinkedIn analytics to track content performance, identify engagement trends, and refine strategies to maximize impact.

Skills Development and Career Growth

This role offers significant opportunities for professional development in content marketing, personal branding, and digital strategy. As a Content & Brand Strategist, you will enhance your skills in writing, content planning, and analytics, while gaining exposure to tools like Canva, Notion, Buffer, or HubSpot. The employer’s commitment to growth ensures access to mentorship and training, positioning you for future roles in marketing leadership or brand management. The skills developed in this role—such as strategic storytelling, audience engagement, and performance analysis—are highly transferable across industries.

Working in Nairobi’s Dynamic Business Environment

Nairobi’s status as a business and innovation hub makes it an exciting location for this role. As a Content & Brand Strategist, you will work in a fast-paced environment surrounded by forward-thinking businesses and professionals. The role requires adaptability to meet tight deadlines and evolving project needs, but it also offers the chance to collaborate with a high-trust team and contribute to high-visibility campaigns. Nairobi’s vibrant business community provides a wealth of inspiration and opportunities for networking and growth.

Industry Trends and Opportunities

Kenya’s digital marketing sector is experiencing rapid growth, driven by the increasing importance of platforms like LinkedIn for B2B communication. The demand for thought leadership content and personal branding is on the rise, creating opportunities for skilled strategists to make an impact. As a Content & Brand Strategist, you will leverage these trends by producing content that resonates with professional audiences and drives measurable results. Staying updated on content marketing trends, LinkedIn best practices, and emerging formats like video and podcasts will be key to your success.

Qualifications in Depth

To excel in this role, candidates must bring a combination of experience, creativity, and strategic thinking. A minimum of 3+ years in content marketing, personal branding, or communications is required, along with a portfolio showcasing strategic storytelling or executive content. Excellent writing skills and a strong command of tone are essential for crafting impactful posts. Familiarity with B2B content and LinkedIn’s role in professional branding is critical, as is the ability to manage content calendars and multiple projects. Experience with tools like Canva, Notion, or HubSpot, and knowledge of video or podcast content creation, will give candidates an edge.

Why This Role Stands Out

The Content & Brand Strategist position is a unique opportunity to shape the digital narrative of a growing business and its CEO. Unlike traditional content roles, this position combines company and personal branding, offering a diverse range of creative and strategic challenges. The collaborative team culture, competitive salary, and exposure to high-impact projects make this role an attractive choice for ambitious professionals. Whether you’re passionate about storytelling, B2B marketing, or digital strategy, this position offers a rewarding and fulfilling career path.

Application Tips

When applying for the Content & Brand Strategist role, ensure your CV highlights your relevant experience in content marketing or personal branding. Your portfolio should showcase a range of projects, from LinkedIn posts to strategic campaigns, that demonstrate your storytelling and strategic skills. In your application, emphasize your ability to manage content calendars, collaborate with teams, and produce high-quality content. Be sure to include an online link or PDF portfolio, as applications without one will not be considered.

Commitment to Equal Opportunity

The recruitment process for this Content & Brand Strategist position is facilitated by Gap Recruitment Services Limited, a professional firm committed to fair and inclusive hiring practices. The employer values diversity and does not discriminate based on gender, age, or background. All qualified candidates are encouraged to apply, and only those shortlisted will be contacted due to the high volume of applications.

Conclusion

The Content & Brand Strategist role in Nairobi is an exceptional opportunity to drive the digital presence of a fast-growing business and its CEO. With a competitive salary, a collaborative team culture, and opportunities for skill development, this position is ideal for creative professionals eager to make a mark in Kenya’s digital marketing landscape. Apply today to join a team that values innovation, strategic storytelling, and excellence in brand building.