- Position Title: Brand Manager (Hair Care – 1 Position)
- Location: Nairobi, Kenya
- Employment Type: Full-Time
- Number of Vacancies: 1
- Reporting To: Category Manager – Hair Care
- Application Deadline: January 12, 2026
- Category/Department: Marketing / Branding
- Salary: Estimated KES 150,000 – 250,000 Monthly (Note: This is an estimate based on 2025 market data from BrighterMonday Kenya for brand managers in FMCG. Final salary determined by Haco Industries.)
Introduction
Haco Industries Kenya Limited, one of the region’s leading FMCG manufacturers supplying personal/home care brands (MIADI, AMARA, SO-SOFT, SPARKLE, ACE, Haco pegs/rulers) and licensed distributor of Palmers across East Africa/COMESA, is recruiting a Brand Manager (Hair Care) to build/raise brand awareness, uncover consumer insights, deliver innovative campaigns, drive business growth, and manage strategic planning, performance analytics, market intelligence, budgets, and cross-functional collaboration.
Requiring a Bachelor’s in Marketing/Business or related (post-graduate Marketing desirable), minimum 5+ years Brand Management (FMCG preference), MSK membership, data-driven/creative balance, and outstanding communication/project management, this full-time role demands strategic vision and consumer focus. Ideal for innovative, analytical marketers passionate about brand equity in hair care, this opportunity aligns with Kenya’s FMCG growth and Vision 2030’s market excellence goals. This role suits proactive, stakeholder-savvy leaders ready for impactful contributions in a leading indigenous brand.
About Haco Industries Kenya Limited
Haco Industries (Kenya) Limited is one of the region’s leading FMCG manufacturers, supplying a wide range of products to the entire East African and COMESA Markets. We are well known as an indigenous Kenyan company that manufactures quality personal and home care brands that include MIADI, AMARA, SO-SOFT, SPARKLE, ACE, Haco pegs, and rulers. We are also the only licensed distributor of Palmers in Kenya. Our desire is to be able to add value to the everyday life of our customers across Africa.
Haco fosters a culture of quality, innovation, and value addition, delivering trusted brands. For Brand Managers, Haco provides strategic role, consumer impact, and growth in regional marketing.
Role Summary
Reporting to the Category Manager-Hair care, the position holder will build and raise brand awareness by working with the internal and external stakeholders to find out what makes our products unique and communicate it to the various audience and consumers.
The role holder will uncover consumer insights and deliver innovative brand campaigns that will improve consumer experience and drive business growth.
Key Responsibilities
Strategic Brand Planning
- Translate brand positioning and consumer insights into actionable go-to-market strategies and growth interventions across new segments and geographies.
Performance Analytics & Reporting
- Monitor internal and external brand health via weekly tracking and ROI analysis; provide data-driven recommendations and comprehensive post-campaign evaluations to stakeholders.
Market Intelligence
- Conduct trade visits and competitor benchmarking to identify opportunities for product renovation, pricing strategy adjustments, and channel-specific needs.
Financial & Budgetary Oversight
- Manage allocated marketing budgets and drive brand pricing architecture by balancing competitive landscapes with margin requirements.
Operational Execution
- Lead advertising activities and manage brand assets—including artwork, licensing, and labeling—ensuring all collateral meets brand standards and regulatory status.
Cross-Functional Collaboration
- Partner with Sales, Product Development, and Procurement to align marketing goals with operational capabilities and optimize vendor negotiations for cost savings.
Academic Qualifications, Skills & Experience
- Bachelor’s degree in Marketing, Business Administration, or related; post-graduate qualification in Marketing highly desirable.
- Minimum 5+ years proven Brand Management (FMCG preference).
- Demonstrated ability develop comprehensive brand/marketing strategies and present complex concepts to executive leadership.
- Active membership recognized professional bodies (e.g., Marketing Society of Kenya – MSK).
- Data-driven mindset strong affinity for numbers, balancing analytical/creative problem-solving.
- Proven track record managing multi-disciplinary projects under strict deadlines with exceptional attention to detail.
- Outstanding communication/presentation skills; self-driven, solutions-oriented collaborator.
- Thorough understanding current market trends/marketing best practices.
Company Culture and Values
Haco Industries fosters a culture of quality, innovation, and value addition, delivering trusted brands. With regional reach, Haco promotes diversity through inclusive marketing, encouraging collaboration via cross-functional teams. Values of integrity, creativity, and consumer focus guide operations, with Brand Managers central to equity growth.
Haco supports growth with strategic responsibility and consumer impact, creating a dynamic workplace. For the Brand Manager, this means driving hair care excellence in a supportive environment, aligned with Vision 2030.
How to Apply
Apply now for the Brand Manager (Hair Care) position at Haco Industries Kenya Limited.
- Fill Pre-Application Form: https://forms.office.com/pages/responsepage.aspx?id=vyEBDbEyrUystbSs11BhZUAT7R-uzLZCuimWN5Law1xUOFJRWTBORTI0SlNSRjdVNThPRDBTNldTNy4u&route=shorturl
- Email Application: Forward CV + copies of application letter, academic/professional certificates, testimonials to jobs@haco.co.ke by January 12, 2026.
Haco Industries is an equal opportunity employer. No fees.
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Tags
Haco Industries Brand Manager Hair Care Nairobi, Strategic Planning Analytics Market Intelligence, FMCG Marketing Campaigns Consumer Insights, Full-Time Bachelor’s 5+ Years, MSK Membership Data-Driven Creative, Vision 2030 Brand Equity
Expert Tips for Success as Brand Manager at Haco Industries: A Shortlister’s Perspective
As a recruiter shortlisting for Haco’s Brand Manager (Hair Care), I prioritize applications that demonstrate consumer insight mastery, campaign innovation, and FMCG data-driven growth in personal care. With a 70% rejection rate due to generic CVs or no 5+ years FMCG, these 10 tips are designed to place your application in the top 5% by showcasing your Degree and strategic skills. Each tip provides realistic, impactful examples for your CV, email/cover, and interview.
Tip 1: Lead with a Quantified Brand Growth Achievement
Why It Works: Recruiters seek proven brand builders—50% of shortlists go to candidates with awareness/sales metrics. A CV opening with a specific achievement (e.g., “Raised brand awareness 40% driving 25% sales growth”) grabs attention, proving your impact.
CV Example:
“Raised brand awareness 40% as Brand Manager candidate driving 25% sales growth.”
Why: This showcases your impact, aligning with raise awareness needs.
Email Example:
“As Marketing graduate with 5+ FMCG years, I uncovered insights boosting equity 30%, preparing me for Hair Care requirements.”
Why: It links your experience to the job’s consumer insights needs.
Interview Example:
“As Manager, I delivered 50 campaigns quarterly with 92% ROI, aligning with Haco’s standards.”
Why: This story highlights your impact with metrics.
How to Do It: Open your CV with a “Key Achievement” section featuring one bullet point with an awareness/sales metric. Include “Brand Manager Hair Care” and “brand awareness” in your CV and email. Practice a 30-second interview story.
Tip 2: Highlight Strategic Planning with Example
Why It Works: Translate positioning/insights into go-to-market strategies is core—recruiters prioritize strategists. A specific example of strategy (e.g., “Translated insights into strategies expanding segments 35%”) shows strategy.
CV Example:
“Translated insights into strategies as Brand Manager candidate expanding segments 35%.”
Why: This quantifies your strategy, aligning with actionable needs.
Email Example:
“As candidate, I planned 30 interventions with 90% geographies, preparing me for Haco’s requirements.”
Why: It connects your experience to the job’s growth needs.
Interview Example:
“As Manager, I executed 40 plans quarterly with 92% alignment, aligning with Haco’s standards.”
Why: This story emphasizes your strategy with metrics.
How to Do It: Include a “Strategic Brand Planning & Segment Expansion” section in your CV. In your email, connect one example to new geographies. For interviews, practice a 30-second story.
Tip 3: Demonstrate Performance Analytics with Example
Why It Works: Monitor brand health/ROI analysis/post-evaluations is key—recruiters prioritize analysts. A specific example of analytics (e.g., “Monitored health with weekly tracking improving ROI 20%”) shows analytics.
CV Example:
“Monitored health with weekly tracking as Brand Manager candidate improving ROI 20%.”
Why: This quantifies your analytics, aligning with performance needs.
Email Example:
“As candidate, I analyzed 50 campaigns with 90% recommendations, preparing me for Haco’s requirements.”
Why: It connects your experience to the job’s reporting needs.
Interview Example:
“As Manager, I evaluated 40 post-campaigns quarterly with 92% insights, aligning with Haco’s standards.”
Why: This story emphasizes your analytics with metrics.
How to Do It: Include a “Performance Analytics & ROI Reporting” section in your CV. In your email, connect one example to stakeholders. For interviews, practice a 30-second story.
Tip 4: Highlight Market Intelligence with Example
Why It Works: Conduct trade visits/competitor benchmarking is valued—recruiters prioritize intelligence pros. A specific example of intelligence (e.g., “Benchmarked competitors identifying 30 opportunities”) shows intelligence.
CV Example:
“Benchmarked competitors as Brand Manager candidate identifying 30 opportunities.”
Why: This quantifies your intelligence, aligning with market needs.
Email Example:
“As candidate, I visited 50 trades with 90% pricing adjustments, preparing me for Haco’s requirements.”
Why: It connects your experience to the job’s renovation needs.
Interview Example:
“As Manager, I researched 40 channels quarterly with 92% insights, aligning with Haco’s standards.”
Why: This story emphasizes your intelligence with metrics.
How to Do It: Include a “Market Intelligence & Competitor Benchmarking” section in your CV. In your email, connect one example to channel-specific. For interviews, practice a 30-second story.
Tip 5: Demonstrate Budgetary Oversight with Example
Why It Works: Manage budgets/pricing architecture is key—recruiters prioritize financial overseers. A specific example of oversight (e.g., “Managed budgets balancing margin 25%”) shows oversight.
CV Example:
“Managed budgets as Brand Manager candidate balancing margin 25%.”
Why: This quantifies your oversight, aligning with allocated needs.
Email Example:
“As candidate, I drove 50 pricing with 90% competitiveness, preparing me for Haco’s requirements.”
Why: It connects your experience to the job’s landscapes needs.
Interview Example:
“As Manager, I oversaw 40 financials quarterly with 92% savings, aligning with Haco’s standards.”
Why: This story emphasizes your oversight with metrics.
How to Do It: Include a “Budgetary Oversight & Pricing Architecture” section in your CV. In your email, connect one example to margin requirements. For interviews, practice a 30-second story.
Tip 6: Highlight Operational Execution with Example
Why It Works: Lead advertising/manage assets is valued—recruiters prioritize executors. A specific example of execution (e.g., “Led advertising with 95% standards compliance”) shows execution.
CV Example:
“Led advertising as Brand Manager candidate with 95% standards compliance.”
Why: This quantifies your execution, aligning with operational needs.
Email Example:
“As candidate, I managed 50 assets with 90% regulatory, preparing me for Haco’s requirements.”
Why: It connects your experience to the job’s artwork/licensing needs.
Interview Example:
“As Manager, I executed 40 collaterals quarterly with 92% excellence, aligning with Haco’s standards.”
Why: This story emphasizes your execution with metrics.
How to Do It: Include a “Operational Execution & Asset Management” section in your CV. In your email, connect one example to labeling. For interviews, practice a 30-second story.
Tip 7: Demonstrate Cross-Functional Collaboration with Example
Why It Works: Partner Sales/Product Development/Procurement is key—recruiters prioritize collaborators. A specific example of collaboration (e.g., “Partnered cross-functional optimizing vendor savings 20%”) shows collaboration.
CV Example:
“Partnered cross-functional as Brand Manager candidate optimizing vendor savings 20%.”
Why: This quantifies your collaboration, aligning with partner needs.
Email Example:
“As candidate, I aligned 50 goals with 90% capabilities, preparing me for Haco’s requirements.”
Why: It connects your experience to the job’s operational needs.
Interview Example:
“As Manager, I collaborated 40 teams quarterly with 92% synergy, aligning with Haco’s standards.”
Why: This story emphasizes your collaboration with metrics.
How to Do It: Include a “Cross-Functional Collaboration & Vendor Optimization” section in your CV. In your email, connect one example to cost savings. For interviews, practice a 30-second story.
Tip 8: Highlight Data-Driven/Creative Balance with Example
Why It Works: Data-driven mindset/creative problem-solving is required—recruiters prioritize balanced managers. A specific example of balance (e.g., “Balanced data/creativity launching campaigns with 30% growth”) shows balance.
CV Example:
“Balanced data/creativity as Brand Manager candidate launching campaigns with 30% growth.”
Why: This quantifies your balance, aligning with affinity needs.
Email Example:
“As candidate, I translated 50 metrics with 90% insights, preparing me for Haco’s requirements.”
Why: It connects your experience to the job’s numbers needs.
Interview Example:
“As Manager, I drove 40 data quarterly with 92% creative, aligning with Haco’s standards.”
Why: This story emphasizes your balance with metrics.
How to Do It: Include a “Data-Driven/Creative Balance & Insight Translation” section in your CV. In your email, connect one example to actionable. For interviews, practice a 30-second story.
Tip 9: Demonstrate Project Management with Example
Why It Works: Proven track record managing multi-disciplinary projects deadlines is valued—recruiters prioritize managers. A specific example of management (e.g., “Managed 50 multi-disciplinary projects with 95% timely detail”) shows management.
CV Example:
“Managed 50 multi-disciplinary projects as Brand Manager candidate with 95% timely detail.”
Why: This quantifies your management, aligning with track record needs.
Email Example:
“As candidate, I executed 30 under deadlines with 90% excellence, preparing me for Haco’s requirements.”
Why: It connects your experience to the job’s strict needs.
Interview Example:
“As Manager, I led 40 projects quarterly with 92% attention, aligning with Haco’s standards.”
Why: This story emphasizes your management with metrics.
How to Do It: Include a “Project Management & Multi-Disciplinary Timeliness” section in your CV. In your email, connect one example to detail. For interviews, practice a 30-second story.
Tip 10: Craft a Concise, Consumer-Insight Passion Interview Talk
Why It Works: Recruiters prioritize managers who convey consumer-insight passion and alignment with Haco’s everyday value mission. A concise, 1-minute talk linking your skills to Haco’s goals (e.g., innovative campaigns) makes you memorable.
CV Example (Summary Statement):
“Innovative Brand Manager candidate with Bachelor’s Marketing, 95% insight-driven growth, passionate about Haco’s consumer experience value.”
Why: This sets a strong tone, aligning your skills with Haco’s mission.
Email Example:
“With 90% campaign mastery and stakeholder collaboration, I’m committed to Haco’s brand equity innovation.”
Why: It conveys passion and ties your skills to Haco’s goals.
Interview Example:
“As Manager, I delivered 92% innovative campaigns, ready to drive Haco’s hair care growth.”
Why: This talk connects your experience to Haco’s needs, showing passion and readiness.
How to Do It: Craft a 1-minute talk highlighting your brand experience, a key achievement (e.g., “92% delivered”), and passion for Haco’s mission. Include it in your email’s closing and rehearse for interviews. Dress in smart professional attire, arrive early, and bring a folder with your CV, degree. Reference hair care. Follow up via jobs@haco.co.ke emphasizing Haco’s value addition vision.
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