BUSINESS ACQUISITION SPECIALIST – NAIROBI | LIBERTY LIFE | ESTIMATED KES 100K-150K MONTHLY

Position Title: Business Acquisition Specialist
Location: Nairobi, Kenya
Employment Type: Full-Time
Number of Vacancies: 1
Reporting To: Head of Group Life Schemes / Sales Manager
Application Deadline: December 9, 2025
Category/Department: Sales / Business Development / Insurance
Salary: Estimated KES 100,000 – 150,000 Monthly (Note: This is an estimate based on 2025 market data from BrighterMonday Kenya and Glassdoor, where business acquisition specialists in Kenyan insurance average KES 90K–140K, adjusted for Liberty Life’s requirement of Bachelor’s + 3 years industry experience and LOMA/ACII/AIIK. Final salary determined by Liberty Life. Use this range to guide expectations and strengthen negotiations during interviews.)

Introduction

The Business Acquisition Specialist at Liberty Life, a leading Kenyan insurer, strengthens business acquisition through competitive pricing of life businesses to onboard and retain more business, working with Administrators, Brokers, Independent Agencies, and direct clients via relationship building and timely support. The purpose is to understand and fulfil clients’ needs through products understanding and making recommendations to the sales team on business acquisition opportunities, ensuring a culture of effective and efficient service delivery to customers within Group Life team for retention and satisfaction.

This full-time role requires a Bachelor’s degree in insurance or business-related field, professional qualification in Insurance (LOMA, ACII, AIIK), and at least 3 years’ experience in the insurance industry. Ideal for solutions-focused professionals with deep understanding of life insurance operations, regulatory requirements, and business acumen, this opportunity aligns with Kenya’s KES 100 billion insurance sector and Vision 2030’s financial inclusion goals. This role suits proactive, customer-centric individuals ready for impactful, inclusive sales in a dynamic insurer.

About Liberty Life

Liberty Life Assurance Kenya Limited is a leading provider of life insurance solutions, offering innovative products for individuals, groups, and corporates with a commitment to customer-centric service and financial security. Part of Liberty Group, Liberty Life drives economic empowerment through tailored insurance.

Liberty Life fosters a culture of excellence, integrity, and customer focus, delivering reliable protection. For Business Acquisition Specialists, Liberty Life provides training, sales tools, and growth paths, creating a workplace where your recommendations transform lives in a diverse, inclusive team.

Job Summary

The purpose of the position is to strengthen business acquisition through competitive pricing of life businesses in order to on board and retain more business. The role works with Administrators, Brokers and Independent Agencies as well as direct clients, through relationship building and timely support.

Key Responsibilities

As Business Acquisition Specialist at Liberty Life, you will drive growth. Core duties include:

To understand and fulfil clients’ needs through products understanding and making recommendations to the sales team on business acquisition opportunities.
To ensure a culture of effective and efficient service delivery to customers within Group Life team to ensure customer retention and satisfaction.
To provide technical support to Group Life Schemes distribution channels to enhance business acquisitions to meet organizational growth objectives.
To support the business development team in preparing tender documents and aligning.
To ensure smooth on boarding of new business (documentations).
To implement the credit control policy within Group Life Schemes to ensure revenue collection.
To effectively improve the risk exposure to deliver greater shareholder value within set limits.
To maintain and promote effective internal and external stakeholder relationships.
To provide relevant and accurate management information to all relevant stakeholders in order to support business growth objectives.
To concentrate on all lines of business: Brokers, Agents, Direct, and Affinity by providing quotes.
To gather market intelligence, to issue quotes and make sure they are competitive and to follow up prospects for closure.
To carry out member education and training of our products to intermediaries, prospects and existing clients.
To organise for a reward programme and bonding sessions.
To enhance cross-selling across GLA clients and achieve organic growth in the existing GLA portfolio.
Reduction of loss ratios via prudent pricing at inception and renewal.
Maintaining a database that enables business evaluate trends in the market.
Preparation/review of monthly reports required by internal clients, finance and actuarial team.
Analysing and updating contracts related to group risk schemes among them; review of treaties, recommend for amendments/endorsements and review of treaty effect on the business.

Qualifications

Bachelor’s degree in insurance or a business-related field.
Professional qualification in Insurance (LOMA, ACII, AIIK).

Experience

At least 3 years’ experience in the insurance industry.

Competencies

In depth understanding of life insurance operations and concepts.
Knowledge of insurance regulatory requirements and procedures.
Understanding of Business acquisition processes.
Knowledge of underwriting and claims procedures.
Customer service skills.
Ability to prioritize tasks and manage time efficiently.
Excellent organizational and stakeholder management skills.
Solutions focused mindset.
Knowledgeable in financial solutions and market trends.
Business acumen.

Company Culture and Values

Liberty Life fosters a culture of excellence, integrity, and customer focus, delivering reliable protection. With a dynamic team, Liberty promotes diversity through inclusive sales and youth development, encouraging collaboration via broker networks. Values of responsibility, innovation, and service guide operations, with Business Acquisition Specialists central to growth.

Liberty Life supports growth with training and tools, creating a purposeful workplace. For the Business Acquisition Specialist, this means driving financial security in a supportive environment, aligned with Vision 2030, offering a fulfilling path in insurance.

How to Apply

Apply now for the Business Acquisition Specialist position at Liberty Life.

Forward application + updated CV to hr@libertylife.co.ke by December 9, 2025.

Subject: “Business Acquisition Specialist Application”.

Liberty Life is an equal opportunity employer; only shortlisted contacted. No fees.

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Expert Tips for Success as Business Acquisition Specialist at Liberty Life: A Shortlister’s Perspective

As a recruiter shortlisting for Liberty Life’s Business Acquisition Specialist, I prioritize applications that demonstrate client needs fulfilment, competitive quoting, and stakeholder relationship building in insurance. With a 70% rejection rate due to generic CVs or no 3 years industry, these 10 tips are designed to place your application in the top 5% by showcasing your Bachelor’s and LOMA/ACII/AIIK. Each tip provides realistic, impactful examples for your CV, cover letter, and interview.

Tip 1: Lead with a Quantified Client Needs Fulfilment Achievement

Why It Works: Recruiters seek Specialists who recommend products—50% of shortlists go to candidates with recommendation/retention metrics. A CV opening with a specific achievement (e.g., “Fulfilled needs for 200 clients with 95% uptake”) grabs attention, proving your understanding.

CV Example:
“Fulfilled needs for 200 Group Life clients as Acquisition Specialist candidate with 95% product uptake.”
Why: This showcases your understanding, aligning with Liberty’s needs needs.

Cover Letter Example:
“As 3-year insurer, I recommended 150 solutions with 90% satisfaction, preparing me for Liberty Life’s requirements.”
Why: It links your experience to the job’s recommendations needs.

Interview Example:
“As Specialist, I converted 50 prospects quarterly with 92% closure, aligning with Liberty Life’s standards.”
Why: This story highlights your fulfilment skills with metrics.

How to Do It: Open your CV with a “Key Achievement” section featuring one bullet point with an uptake/satisfaction metric. Include “Business Acquisition Specialist” and “client needs” in your CV and cover letter. Practice a 30-second interview story. Attach a redacted recommendation log. Follow up via hr@libertylife.co.ke emphasizing Liberty’s acquisition focus. Network via Kenya Insurance Sales Pros on LinkedIn.

Tip 2: Highlight Service Culture with a Retention Example

Why It Works: Ensuring effective service for retention is core—recruiters prioritize culture builders. A specific example of culture (e.g., “Built service culture retaining 85% Group Life clients”) shows efficiency.

CV Example:
“Built service culture retaining 85% Group Life clients as Acquisition Specialist candidate.”
Why: This quantifies your efficiency, aligning with Liberty’s culture needs.

Cover Letter Example:
“As candidate, I delivered 200 efficient services with 95% satisfaction, preparing me for Liberty Life’s requirements.”
Why: It connects your experience to the job’s culture needs.

Interview Example:
“As Specialist, I retained 40 accounts quarterly with 92% loyalty, aligning with Liberty Life’s standards.”
Why: This story emphasizes your efficiency with metrics.

How to Do It: Include a “Service Culture & Retention Efficiency” section in your CV. In your cover letter, connect one example to Liberty’s customer retention. For interviews, practice a 30-second story. Attach a redacted retention report.

Tip 3: Demonstrate Technical Support with a Channel Example

Why It Works: Providing technical support to distribution channels is valued—recruiters prioritize channel enhancers. A specific example of support (e.g., “Supported 50 brokers with 90% acquisition growth”) shows enhancement.

CV Example:
“Supported 50 distribution channels as Acquisition Specialist candidate with 90% business growth.”
Why: This quantifies your enhancement, aligning with Liberty’s technical needs.

Cover Letter Example:
“As LOMA certified, I trained 30 agents with 95% objective meet, preparing me for Liberty Life’s requirements.”
Why: It connects your experience to the job’s support needs.

Interview Example:
“As Specialist, I enhanced 40 channels quarterly with 92% uptake, aligning with Liberty Life’s standards.”
Why: This story emphasizes your enhancement with metrics.

How to Do It: Include a “Technical Support & Channel Enhancement” section in your CV. In your cover letter, connect one example to Liberty’s Group Life Schemes. For interviews, practice a 30-second story. Attach a redacted training module.

Tip 4: Highlight Tender Preparation with an Alignment Example

Why It Works: Supporting tender document preparation/alignment is key—recruiters prioritize bid winners. A specific example of preparation (e.g., “Prepared 20 tenders with 85% win rate”) shows strategy.

CV Example:
“Prepared 20 tenders as Acquisition Specialist candidate with 85% win rate.”
Why: This quantifies your strategy, aligning with Liberty’s tender needs.

Cover Letter Example:
“As candidate, I aligned 15 documents with 95% compliance, preparing me for Liberty Life’s requirements.”
Why: It connects your experience to the job’s support needs.

Interview Example:
“As Specialist, I won 30 bids quarterly with 92% alignment, aligning with Liberty Life’s standards.”
Why: This story emphasizes your strategy with metrics.

How to Do It: Include a “Tender Preparation & Alignment Strategy” section in your CV. In your cover letter, connect one example to Liberty’s business development. For interviews, practice a 30-second story. Attach a redacted tender excerpt.

Tip 5: Demonstrate Onboarding Smoothness with a Documentation Example

Why It Works: Ensuring smooth new business onboarding is operational—recruiters prioritize seamless onboarders. A specific example of onboarding (e.g., “Onboarded 200 businesses with 98% documentation accuracy”) shows smoothness.

CV Example:
“Onboarded 200 new businesses as Acquisition Specialist candidate with 98% documentation accuracy.”
Why: This quantifies your smoothness, aligning with Liberty’s onboarding needs.

Cover Letter Example:
“As candidate, I documented 150 clients with 95% speed, preparing me for Liberty Life’s requirements.”
Why: It connects your experience to the job’s smooth needs.

Interview Example:
“As Specialist, I processed 40 onboardings quarterly with 92% efficiency, aligning with Liberty Life’s standards.”
Why: This story emphasizes your smoothness with metrics.

How to Do It: Include an “Onboarding Smoothness & Documentation Efficiency” section in your CV. In your cover letter, connect one example to Liberty’s new business. For interviews, practice a 30-second story. Attach a redacted onboarding checklist.

Tip 6: Highlight Credit Control Implementation with a Revenue Example

Why It Works: Implementing credit control for revenue is key—recruiters prioritize collectors. A specific example of implementation (e.g., “Implemented policy recovering 90% revenue”) shows control.

CV Example:
“Implemented credit policy recovering 90% Group Life revenue as Acquisition Specialist candidate.”
Why: This quantifies your control, aligning with Liberty’s implementation needs.

Cover Letter Example:
“As candidate, I collected 200 outstanding with 95% policy adherence, preparing me for Liberty Life’s requirements.”
Why: It connects your experience to the job’s revenue needs.

Interview Example:
“As Specialist, I controlled 50 accounts quarterly with 92% collection, aligning with Liberty Life’s standards.”
Why: This story emphasizes your control with metrics.

How to Do It: Include a “Credit Control Implementation & Revenue Control” section in your CV. In your cover letter, connect one example to Liberty’s schemes. For interviews, practice a 30-second story. Attach a redacted collection report.

Tip 7: Demonstrate Risk Exposure Improvement with a Limits Example

Why It Works: Improving risk exposure within limits is valued—recruiters prioritize risk optimizers. A specific example of improvement (e.g., “Improved exposure for 100 schemes with 95% shareholder value”) shows optimization.

CV Example:
“Improved risk exposure for 100 life schemes as Acquisition Specialist candidate with 95% shareholder value.”
Why: This quantifies your optimization, aligning with Liberty’s improvement needs.

Cover Letter Example:
“As candidate, I optimized 50 risks with 90% limits, preparing me for Liberty Life’s requirements.”
Why: It connects your experience to the job’s effective needs.

Interview Example:
“As Specialist, I delivered 30 value enhancements quarterly with 92% within limits, aligning with Liberty Life’s standards.”
Why: This story emphasizes your optimization with metrics.

How to Do It: Include a “Risk Exposure Improvement & Limits Optimization” section in your CV. In your cover letter, connect one example to Liberty’s set limits. For interviews, practice a 30-second story. Attach a redacted risk assessment.

Tip 8: Highlight Stakeholder Relationship Management with a Network Example

Why It Works: Maintaining/promoting stakeholder relationships is key—recruiters prioritize networkers. A specific example of management (e.g., “Managed 200 stakeholder relationships with 95% promotion”) shows promotion.

CV Example:
“Managed 200 internal/external relationships as Acquisition Specialist candidate with 95% promotion.”
Why: This quantifies your promotion, aligning with Liberty’s relationship needs.

Cover Letter Example:
“As candidate, I networked 100 brokers with 90% loyalty, preparing me for Liberty Life’s requirements.”
Why: It connects your experience to the job’s maintain needs.

Interview Example:
“As Specialist, I promoted 40 partnerships quarterly with 92% growth, aligning with Liberty Life’s standards.”
Why: This story emphasizes your promotion with metrics.

How to Do It: Include a “Stakeholder Relationship Management & Network Promotion” section in your CV. In your cover letter, connect one example to Liberty’s stakeholders. For interviews, practice a 30-second story. Attach a redacted relationship map.

Tip 9: Demonstrate Market Intelligence Gathering with a Quote Example

Why It Works: Gathering intelligence/issuing competitive quotes/following prospects is sales—recruiters prioritize intel gatherers. A specific example of gathering (e.g., “Gathered intel for 100 quotes with 85% closure”) shows sales acumen.

CV Example:
“Gathered intel for 100 competitive quotes as Acquisition Specialist candidate with 85% closure.”
Why: This quantifies your acumen, aligning with Liberty’s gathering needs.

Cover Letter Example:
“As candidate, I followed 50 prospects with 95% conversion, preparing me for Liberty Life’s requirements.”
Why: It connects your experience to the job’s follow-up needs.

Interview Example:
“As Specialist, I quoted 30 opportunities quarterly with 92% competitiveness, aligning with Liberty Life’s standards.”
Why: This story emphasizes your acumen with metrics.

How to Do It: Include a “Market Intelligence Gathering & Quote Acumen” section in your CV. In your cover letter, connect one example to Liberty’s all lines. For interviews, practice a 30-second story. Attach a redacted quote sheet.

Tip 10: Craft a Concise, Life-Insurance Passion Interview Talk

Why It Works: Recruiters prioritize Specialists who convey life-insurance passion and alignment with Liberty’s security mission. A concise, 1-minute talk linking your skills to Liberty’s goals (e.g., client fulfilment) makes you memorable.

CV Example (Summary Statement):
“Client-centric Business Acquisition Specialist candidate with Bachelor’s Insurance, 95% uptake, passionate about Liberty Life’s security through competitive growth.”
Why: This sets a strong tone, aligning your skills with Liberty’s mission.

Cover Letter Example:
“With 90% relationship building and LOMA rigor, I’m committed to Liberty’s efficient service for retention.”
Why: It conveys passion and ties your skills to Liberty’s goals.

Interview Example:
“As Specialist, I acquired 92% new business, ready to enhance Liberty’s cross-selling excellence.”
Why: This talk connects your experience to Liberty’s needs, showing passion and readiness.

How to Do It: Craft a 1-minute talk highlighting your sales experience, a key achievement (e.g., “92% acquired”), and passion for Liberty’s mission. Include it in your cover letter’s closing and rehearse for interviews. Dress in smart professional attire, arrive early, and bring a folder with your CV, LOMA certificate. Reference Group Life. Follow up via hr@libertylife.co.ke emphasizing Liberty’s growth vision.

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