Essential Job Details

• Position Title: Head of Marketing
• Location: Mombasa, Kenya
• Employment Type: Full-Time
• Number of Vacancies: 1
• Salary: KSh 800,000–900,000 per month + premium benefits
• Category/Department: Marketing / FMCG Manufacturing
• Reporting To: Chief Executive Officer
• Application Deadline: July 3, 2025

Introduction

Seize the opportunity to lead as the Head of Marketing for a market-dominant FMCG manufacturing giant based in Mombasa, Kenya, in 2025. This exclusive role offers an executive package of KSh 800,000–900,000 per month, complemented by premium benefits, and is designed for a visionary leader ready to shape the future of a household name. As the Head of Marketing, you’ll drive omnichannel strategies, spearhead new product launches, and oversee full P&L ownership, transforming the brand’s presence across traditional trade, modern retail, and export markets. Join a dynamic FMCG leader in Mombasa, a coastal hub of trade and innovation, and leave a lasting legacy in Kenya’s fast-moving consumer goods sector.

About the Company

Our client, a leading FMCG manufacturing company headquartered in Mombasa, is a powerhouse in Kenya’s consumer goods landscape, producing high-quality packaged foods, beverages, and household products. With a robust presence in traditional trade, modern retail, and export markets across East Africa and beyond, the company is renowned for its commitment to quality, innovation, and consumer trust. Operating in Mombasa, a key trade hub with an extra-large port and international airport, the organization leverages Kenya’s growing middle class and demand for premium products to drive growth. As the Head of Marketing, you’ll lead a dynamic team, shaping strategies that align with the company’s mission to dominate the FMCG market while adhering to Kenya Bureau of Standards (KEBS) regulations.

Key Responsibilities

• Develop omnichannel marketing strategies, integrating digital, e-commerce, and above-the-line (ATL) campaigns to drive brand visibility
• Lead new product launches from concept to shelf, ensuring market fit and consumer demand
• Oversee full P&L ownership, managing budgets and optimizing ROI on million-dollar media buys
• Architect market expansion strategies to penetrate new territories in East Africa and beyond
• Mentor a high-performing marketing team of 50+ reports, fostering next-gen leadership
• Conduct in-depth market research to identify consumer trends and competitive opportunities
• Orchestrate high-impact media campaigns, leveraging TV, radio, print, and digital platforms
• Drive brand positioning to strengthen market dominance and consumer loyalty
• Collaborate with sales, production, and supply chain teams to align marketing with business goals
• Innovate product differentiation strategies to stand out in a saturated FMCG market
• Monitor key performance indicators (KPIs) to ensure 9-figure revenue growth targets are met
• Ensure compliance with KEBS standards for product safety, labeling, and packaging
• Negotiate with media agencies and vendors to secure cost-effective partnerships
• Analyze ROI on marketing initiatives, optimizing campaigns for maximum impact
• Represent the brand in boardroom discussions, providing strategic insights to C-suite executives

Qualifications and Skills

• Education: Bachelor’s degree and Master’s degree in Marketing, Business Administration, or a related field from a recognized institution
• Professional Membership: Active membership with the Marketing Society of Kenya (MSK)
• Experience: Minimum of 10 years in FMCG marketing leadership, with proven 9-figure revenue growth
• Omnichannel Expertise: Mastery in digital marketing, e-commerce, and ATL campaign execution
• Product Launch Experience: Track record of successful new product launches from concept to market
• Leadership Skills: Experience managing large teams (50+ reports) with a focus on mentorship
• Analytical Skills: Proficiency in market research, data analysis, and ROI optimization
• Communication: Exceptional verbal and written skills for stakeholder engagement
• Strategic Vision: Ability to develop and execute long-term brand strategies
• Preferred: Experience with ERP systems (e.g., SAP, Oracle) for marketing operations
• Preferred: Knowledge of export market dynamics in East Africa
• Preferred: Familiarity with KEBS and Kenya Industrial Property Institute (KIPI) regulations
• Preferred: Background in managing million-dollar media budgets
• Preferred: Experience mentoring junior marketers or CMO successors

Company Culture and Values

The company fosters a dynamic and innovative culture, emphasizing excellence, consumer trust, and market leadership. With a commitment to quality and sustainability, the organization aligns with Kenya’s growing demand for premium FMCG products. As the Head of Marketing, you’ll work in a collaborative environment that values strategic thinking, data-driven decisions, and creativity. The company encourages diversity, professional growth, and adherence to industry standards, creating a workplace where visionary leaders thrive.

How to Apply

Apply now for the Head of Marketing position. Submit your CV and a cover letter detailing your FMCG leadership experience to Apply for Head of Marketing Jobs in Mombasa with the subject line “Head of Marketing Application.” Applications must be received by July 3, 2025. For the full job description, visit Explore FMCG Leadership Roles at Skills Geographic. Only shortlisted candidates will be contacted, and the selection process includes competency tests and interviews by Skills Geographic Kenya (SGK).

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Tags

head of marketing, FMCG jobs, Mombasa job opportunities, marketing leadership, executive careers

Why Choose This Head of Marketing Role?

A Legacy Opportunity in FMCG Leadership

The Head of Marketing role at this Mombasa-based FMCG giant offers a rare chance to shape a household name’s future. With an executive package of KSh 800,000–900,000 per month and premium benefits, this position is designed for a visionary leader ready to drive 9-figure growth. You’ll lead omnichannel strategies, launch innovative products, and expand into new markets, leaving a lasting legacy in Kenya’s FMCG sector. Based in Mombasa, a vibrant trade hub, this role positions you at the forefront of East Africa’s consumer goods industry.

The FMCG Sector in Mombasa

Mombasa, Kenya’s second-largest city and a key trade hub, is a strategic location for FMCG manufacturing, with its large port and proximity to export markets. The city’s growing middle class drives demand for premium packaged foods, beverages, and household products, creating opportunities for innovation and growth. As the Head of Marketing, you’ll leverage these trends, navigating a competitive landscape to differentiate the brand and meet consumer needs for quality and convenience.

Career Benefits of the Role

This Head of Marketing position offers:

• Strategic Leadership: Shape brand strategy and drive market expansion
• Financial Impact: Oversee P&L and million-dollar media budgets
• Mentorship Opportunities: Develop the next generation of marketing leaders
• Industry Prestige: Work with a market-dominant FMCG brand
• Professional Growth: Gain exposure to East African and export markets

The role provides a platform for career-defining achievements in marketing leadership.

Day-to-Day Responsibilities in Detail

As the Head of Marketing, your daily tasks will include:

• Strategy Development: Craft omnichannel campaigns across digital, e-commerce, and ATL platforms
• Product Launches: Oversee new product development from concept to market dominance
• Budget Management: Manage P&L, ensuring ROI on large-scale media buys
• Market Expansion: Identify and penetrate new territories in East Africa
• Team Leadership: Mentor a team of 50+ marketers, fostering innovation and performance
• Consumer Insights: Analyze market research to align products with consumer trends
• Stakeholder Engagement: Present strategies to C-suite executives and board members

These tasks ensure the brand’s continued dominance and growth.

Technical and Soft Skills Development

The Head of Marketing role hones a range of skills, including:

• Strategic Planning: Develop long-term brand and market expansion strategies
• Financial Acumen: Manage budgets and optimize ROI on campaigns
• Leadership: Mentor large teams and drive performance
• Data Analysis: Leverage consumer insights and KPIs for decision-making
• Communication: Engage stakeholders with compelling presentations
• Innovation: Create differentiated products in a competitive market

These skills are transferable to senior roles in FMCG and beyond.

Why Mombasa?

Mombasa, a coastal trade hub, is a strategic base for FMCG operations, with its port facilitating exports and access to East African markets. The city’s vibrant economy and growing consumer base make it an ideal location for the Head of Marketing to drive brand growth. Working in Mombasa offers professional networking opportunities and a dynamic lifestyle, blending business and coastal charm.

Industry Trends in FMCG Marketing

Kenya’s FMCG sector is booming, driven by urbanization, a growing middle class, and demand for premium, convenient products. Digital marketing and e-commerce are reshaping consumer engagement, while health-conscious and sustainable products gain traction. As the Head of Marketing, you’ll lead these trends, leveraging digital platforms and innovative campaigns to capture market share in a competitive landscape.

Application Tips

To stand out for the Head of Marketing role:

• Highlight Leadership: Emphasize 10+ years of FMCG marketing experience and 9-figure growth achievements
• Showcase Omnichannel Expertise: Detail success in digital, e-commerce, and ATL campaigns
• Include MSK Membership: Confirm active membership with the Marketing Society of Kenya
• Tailor Your CV: Highlight product launches and team leadership examples
• Submit Early: Apply by July 3, 2025, to Apply for Head of Marketing Jobs in Mombasa (mailto:recruit@skillsgeographic.com)

Work Environment and Culture

The company offers a high-performance and collaborative environment, where innovation and results are rewarded. As the Head of Marketing, you’ll work closely with C-suite executives and a large marketing team, driving strategies that align with the company’s vision. The workplace emphasizes creativity, data-driven decisions, and consumer focus, fostering professional growth in a dynamic FMCG setting.

How This Role Contributes to Kenya’s Economy

By joining as the Head of Marketing, you’ll drive growth for a leading FMCG manufacturer, supporting job creation and economic development in Mombasa. Your strategies will enhance consumer access to quality products, aligning with Kenya’s Vision 2030 goals for industrialization and economic empowerment. This role positions you as a key player in Kenya’s thriving consumer goods sector.

Networking and Professional Growth

The Head of Marketing role offers opportunities to connect with industry leaders, media agencies, and trade partners across East Africa. Engaging with the Marketing Society of Kenya (MSK) and regional business networks will enhance your career prospects. Mombasa’s trade hub status provides a platform to build a robust professional network.

Final Call to Action

Don’t miss this exclusive opportunity to join a leading FMCG manufacturer as the Head of Marketing in Mombasa. Apply by July 3, 2025, by sending your CV and cover letter to Apply for Head of Marketing Jobs in Mombasa. Visit Explore FMCG Leadership Roles at Skills Geographic for more details. Shape the future of a household name and advance your career in Kenya’s FMCG sector.