LINKEDIN ADS SPECIALIST (EST. MONTHLY SALARY USD 2,000–4,000 / KSH 260,000–520,000) – REMOTE (EST TIME ZONE) | PAVAGO (CLIENT RECRUITMENT)

Position Title: LinkedIn Ads Specialist (Est. Monthly Salary USD 2,000–4,000 / KSh 260,000–520,000)
Location: Remote (Kenya/South Africa Preferred – EST Time Zone Hours)
Employment Type: Full-Time
Number of Vacancies: 1
Application Deadline: Not Specified (Apply ASAP – Rolling Recruitment)
Category/Department: Digital Marketing / Advertising / Lead Generation
Salary Expectation: Estimated USD 2,000–4,000 monthly (equivalent KSh 260,000–520,000 at current rates). This estimate is based on market rates for experienced LinkedIn Ads specialists in remote roles targeting B2B lead generation (Glassdoor/PayScale data for similar positions in digital marketing agencies often range USD 1,800–3,500 base for mid-level, with performance bonuses pushing higher for multi-client portfolio management), requirement for 2+ years proven LinkedIn Ads experience, client-facing responsibilities, and EST time zone alignment (common for US/Europe client-facing remote roles). Actual salary competitive and experience-based; this is an independent approximation to guide expectations and negotiation – no legal implication intended.

Introduction

Pavago, recruiting behalf client, seeking experienced LinkedIn Ads Specialist manage high-performing advertising campaigns portfolio 10–15 clients. Role ideal analytical/results-driven professional skilled leveraging LinkedIn’s advertising ecosystem generate measurable outcomes B2B lead generation.

Full-time remote position EST time zone hours manage multiple client accounts build/optimize/report campaigns ensure goals/KPIs met. Opportunity contribute growing digital marketing operations strong focus performance/ROI/client satisfaction.

Applications online Workable portal rolling basis.

About Pavago

Pavago recruitment firm connecting talent global opportunities specializing remote/digital roles.

Pavago fosters culture results/innovation/client success, enabling professionals impactful remote careers.

Responsibilities

Campaign Strategy & Execution

Design/implement/optimize LinkedIn Ads campaigns multiple clients.
Conduct market research/audience analysis develop effective advertising strategies.
Test creatives/audiences/formats continuously improve performance.

Performance Monitoring & Optimization

Monitor daily campaign performance adjust strategies improve ROI.
Analyze campaign data identify trends/insights/opportunities.
Prepare weekly/monthly performance reports supported clear recommendations.

Client Collaboration & Communication

Work closely clients understand objectives/budgets/expectations.
Provide strategic guidance/insights maximize campaign effectiveness.
Communicate results/next steps clear/professional manner.

Industry Knowledge & Improvement

Stay informed LinkedIn advertising tools/updates/best practices.
Suggest new ideas/tactics/innovations enhance results.

What Makes You a Perfect Fit

Excel managing multiple advertising accounts exceptional quality/attention detail. Decisions data-driven proactive finding solutions problems arise. Communicate clearly/collaborate effectively clients approach every campaign ownership/curiosity/continuous improvement.

Required Experience & Skills

Proven experience managing/optimizing LinkedIn Ads campaigns.
Strong analytical skills interpret data/create actionable insights.
Experience managing multiple clients/accounts simultaneously.
Proficiency LinkedIn Campaign Manager/relevant tools.
Excellent communication/presentation skills.
Strong organizational skills/attention detail.

Ideal Experience & Skills

2+ years digital advertising specifically LinkedIn Ads.
Familiarity other digital advertising platforms plus.
Previous client-facing experience managing relationships/expectations.
Bachelor’s degree Marketing/Business/Communications/related preferred not mandatory.

What Does a Typical Day Look Like?

Typical day reviewing campaign performance multiple client accounts/making data-driven adjustments targeting/bids/creatives/conducting audience research refine strategies/preparing detailed performance reports/communicating updates/recommendations clients. Collaborate internal teams alignment objectives stay up date new LinkedIn advertising features/tools/best practices continuously enhance campaign performance.

Key Metrics for Success (KPIs)

Lead generation volume/quality.
Cost per lead (CPL)/return ad spend (ROAS).
Campaign optimization/performance improvement time.
Client satisfaction/retention.
On-time delivery reports/campaign updates.

Interview Process

Initial Screening – Brief call understand experience/skill set.
Technical Interview – Discussion LinkedIn Ads knowledge/past performance/strategic thinking.
Practical Task – Short campaign scenario assess analytical/optimization skills.
Final Interview – Meeting leadership/client final evaluation.