Essential Job Details

• Position Title: Sales Development Representative (SDR)
• Location: Nairobi, Kenya
• Employment Type: Full-Time
• Number of Vacancies: 1
• Salary: KES 50,000 – KES 80,000 Monthly (Estimated based on market research from reputable sources: PayScale and Glassdoor for SDR roles with 2–3 years experience in Nairobi’s HR/tech sectors)
• Category/Department: Pre-sales
• Reporting To: Sales Manager / Business Development Lead
• Application Deadline: 21 September 2025

Introduction

An exciting Sales Development Representative (SDR) opportunity awaits a tech-savvy professional at Flexi Personnel Limited in Nairobi, Kenya, to drive lead generation and sales outcomes in the human resource management industry. This role focuses on prospecting, qualifying leads, and building a robust sales pipeline using modern sales tools and AI technologies. Tailored for candidates with 2–3 years of sales experience, the Sales Development Representative will leverage tools like LinkedIn Sales Navigator and CRM platforms to identify and engage potential clients. By joining Flexi Personnel, a leading HR solutions provider in Africa, you’ll contribute to business growth, foster client relationships, and advance your career in a dynamic, technology-driven environment.

About Flexi Personnel Limited

Flexi Personnel Limited is a leading human resource company in Africa, delivering tailored talent solutions across diverse industries with a strong track record of working with cross-cultural teams. Based in Nairobi, the company excels in providing recruitment, outsourcing, and HR services, leveraging modern technologies to meet client needs. Flexi Personnel fosters a collaborative, innovative, and customer-centric culture, emphasizing excellence and adaptability in a fast-paced HR landscape. As a Sales Development Representative, you’ll join a dynamic team dedicated to connecting businesses with top talent, using cutting-edge sales methodologies to drive growth in Kenya and beyond.

Key Responsibilities

• Prospect potential customers by researching and identifying leads that align with Flexi Personnel’s target market in the Sales Development Representative role.
• Conduct outreach via cold calling, emails, and tools like LinkedIn Sales Navigator to engage prospects.
• Qualify leads by understanding their needs, goals, and interest in HR services, ensuring fit with company offerings.
• Build and nurture a consistent flow of qualified leads to maintain a healthy sales pipeline.
• Pitch Flexi Personnel’s products and services compellingly to demonstrate value and credibility.
• Develop initial relationships with prospects, providing high-level customer service to build trust.
• Manage leads through the sales pipeline by setting appointments, following up, and tracking progress toward sales goals.
• Report weekly, monthly, and quarterly on sales achievements, providing insights to leadership.
• Research market trends and competitors to identify new business opportunities.
• Utilize sales enablement tools (e.g., Salesforce, HubSpot) for lead tracking and management.
• Leverage AI tools (e.g., ChatGPT, Perplexity) for prospect research, personalized messaging, and competitive analysis.
• Schedule discovery calls to assess prospect needs and qualify opportunities.
• Collaborate with sales and marketing teams to align outreach with campaign goals.
• Maintain accurate records of lead interactions in CRM systems.
• Follow up on leads promptly to maximize conversion rates.
• Develop tailored outreach strategies for B2B clients in diverse industries.
• Monitor sales KPIs, such as lead response rates and conversion metrics.
• Participate in sales training to stay updated on modern methodologies.
• Engage prospects with compelling presentations and demos of HR solutions.
• Identify upselling opportunities within existing leads.

Qualifications and Skills

• Experience: 2–3 years of professional experience in sales and business development, preferably in HR or tech sectors, critical for the Sales Development Representative role.
• Education: Degree or Diploma in a business-related field from a reputable institution; training from programs like Course Careers, HubSpot Academy, or equivalent is an advantage.
• Sales Track Record: Proven experience as an SDR with a track record of achieving sales targets.
• Technical Proficiency: Expertise with sales enablement tools (e.g., Salesforce, HubSpot, LinkedIn Sales Navigator) and AI tools (e.g., ChatGPT, Perplexity, Claude) for prospecting and analysis.
• Sales Methodologies: Strong understanding of modern sales methodologies and technology-driven sales processes.
• Adaptability: Comfort with learning and adapting to new sales technologies and tools.
• Communication Skills: Strong communication skills (phone, email, presentations) to showcase services compellingly in the Sales Development Representative role.
• Organizational Skills: Excellent organizational and time management skills to manage leads and deadlines.
• Teamwork: Ability to work independently and as part of a team to achieve sales goals.
• Customer-Centric: Customer-centric attitude to build trust and relationships with prospects.
• Networking Skills: Strong networking and relationship-building skills to engage clients.
• Leadership Skills: Ability to take initiative and drive lead generation efforts.
• Technical Skills: Proficiency in Microsoft Office (Word, Excel, PowerPoint) for reporting and presentations.
• Quick Learner: Ability to quickly learn and adapt to Flexi Personnel’s services and tools.
• Analytical Skills: Competence in analyzing prospect data and sales metrics.
• Presentation Skills: Strong ability to deliver compelling pitches and demos.
• Preferred Skills: Familiarity with HR industry trends or B2B sales experience.
• Cultural Fit: Comfort in a multicultural, fast-paced environment.
• Ethical Standards: Commitment to ethical sales practices and client confidentiality.

Company Culture and Values

Flexi Personnel Limited fosters a dynamic, collaborative, and customer-centric work environment where tech-savvy professionals thrive. Committed to excellence in HR solutions, the company values innovation, adaptability, and teamwork, encouraging employees to leverage modern tools to drive business outcomes. With a focus on cross-cultural collaboration, Flexi Personnel promotes professional growth through hands-on roles and continuous learning. As a Sales Development Representative, you’ll join a team dedicated to connecting businesses with talent, contributing to organizational success in a vibrant, growth-oriented culture.

Benefits

• Competitive Salary: KES 50,000–80,000 monthly (estimated based on PayScale and Glassdoor), reflecting the role’s sales responsibilities.
• Professional Development: Access to training in modern sales methodologies and tools.
• Impactful Work: Drive business growth by connecting clients with HR solutions.
• Collaborative Environment: Work with a dynamic, cross-cultural team.
• Career Growth: Opportunities to advance to senior sales or business development roles.

How to Apply

Apply for the Sales Development Representative position by submitting the following to the official portal by 21 September 2025:

• A detailed CV highlighting education, experience, and relevant skills.
• A cover letter explaining your interest in the Sales Development Representative role and alignment with Flexi Personnel’s mission.
  Apply here: Submit Application. Reference Sales Development Representative in your application. Only shortlisted candidates will be contacted. Flexi Personnel is an equal opportunity employer, encouraging applications from all qualified individuals. Note: Flexi Personnel does not charge for job placement.

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Tags

Sales Development Representative, Nairobi jobs, HR jobs Kenya, sales careers 2025, pre-sales roles

Extended Content for Depth and Context

The Sales Development Representative (SDR) role at Flexi Personnel Limited is a dynamic, tech-driven position focused on generating and qualifying leads to fuel business growth in Nairobi’s HR industry. As an Sales Development Representative, you’ll leverage sales enablement tools, AI technologies, and modern methodologies to build a robust sales pipeline, engaging prospects and fostering client relationships. This role is ideal for professionals with 2–3 years of sales experience, offering exposure to a leading HR firm and opportunities to shape business outcomes in a fast-paced environment.

Why Choose This Sales Development Representative Role?

The Sales Development Representative position at Flexi Personnel offers a unique opportunity to join a leading HR solutions provider in Africa, leveraging cutting-edge tools to drive sales success. You’ll build relationships, meet sales targets, and contribute to organizational growth, gaining expertise in modern sales practices. This Sales Development Representative role provides professional development, hands-on responsibilities, and a chance to impact Kenya’s HR landscape.

The Role in Human Resource Management

In the HR management industry, the Sales Development Representative drives business growth by identifying and qualifying leads for recruitment and outsourcing services. At Flexi Personnel, you’ll engage B2B clients, align outreach with business goals, and use technology to streamline sales processes, ensuring a steady flow of opportunities in a competitive market.

Prospecting and Lead Generation

As an Sales Development Representative, you’ll research and identify leads aligned with Flexi Personnel’s target market. Responsibilities include:

• Analyzing industry trends to identify potential clients.
• Researching companies using LinkedIn Sales Navigator and AI tools.
• Targeting businesses needing HR solutions, such as recruitment or outsourcing.
• Building a database of high-potential leads.
  This ensures a steady pipeline of prospects.

Conducting Outreach

The Sales Development Representative engages prospects through multiple channels. Tasks include:

• Cold calling to introduce Flexi Personnel’s services.
• Crafting personalized emails to spark interest.
• Using LinkedIn Sales Navigator for targeted outreach.
• Leveraging AI tools for tailored messaging.
  This drives initial prospect engagement.

Lead Qualification

Qualifying leads is critical for the Sales Development Representative. Responsibilities include:

• Conducting discovery calls to understand prospect needs.
• Assessing fit with Flexi Personnel’s HR solutions.
• Qualifying leads based on budget, authority, need, and timeline (BANT).
• Documenting lead insights in CRM systems.
  This ensures high-quality leads for the sales team.

Pipeline Building

The Sales Development Representative nurtures a consistent flow of qualified leads. Tasks include:

• Maintaining a healthy sales pipeline through regular follow-ups.
• Identifying new business opportunities in untapped markets.
• Collaborating with marketing for lead-generation campaigns.
• Tracking pipeline metrics to meet sales goals.
  This drives sustained business growth.

Product/Services Pitching

As the first point of contact, the Sales Development Representative pitches Flexi Personnel’s services compellingly. Responsibilities include:

• Presenting HR solutions to highlight value and credibility.
• Tailoring pitches to address prospect pain points.
• Delivering demos of recruitment or outsourcing services.
• Communicating benefits of partnering with Flexi Personnel.
  This builds prospect confidence.

Relationship Building

The Sales Development Representative fosters initial client relationships. Tasks include:

• Providing high-level customer service during outreach.
• Building trust through consistent communication.
• Engaging prospects with personalized follow-ups.
• Establishing rapport for long-term partnerships.
  This sets the stage for successful sales.

Leads Management

Managing leads through the sales pipeline is key for the Sales Development Representative. Responsibilities include:

• Setting appointments for senior sales team members.
• Following up on leads to maintain engagement.
• Tracking progress in CRM systems like Salesforce.
• Reporting pipeline status to leadership.
  This ensures efficient lead progression.

Reporting on Sales Achievements

The Sales Development Representative provides regular sales reports. Tasks include:

• Preparing weekly, monthly, and quarterly sales updates.
• Analyzing KPIs like lead conversion rates and outreach success.
• Presenting insights to sales leadership.
• Adjusting strategies based on performance data.
  This drives data-informed sales strategies.

Experience in Sales and Business Development

With 2–3 years in sales and business development, the Sales Development Representative brings expertise to drive lead generation. This includes:

• Achieving sales targets in competitive markets.
• Engaging B2B clients in HR or tech sectors.
• Using modern sales tools to optimize outreach.
• Building relationships with diverse stakeholders.
  This ensures effective prospecting and pipeline growth.

Educational Background

A Degree or Diploma in a business-related field, with training from programs like Course Careers or HubSpot Academy, equips the Sales Development Representative with foundational skills. This supports:

• Sales strategy development for lead generation.
• Business acumen to understand client needs.
• Technical proficiency with sales tools.
• Communication for compelling pitches.

Technical Proficiency

Expertise in sales enablement tools (Salesforce, HubSpot, LinkedIn Sales Navigator) and AI tools (ChatGPT, Perplexity) is critical for the Sales Development Representative. Applications include:

• CRM systems for lead tracking and management.
• LinkedIn Sales Navigator for prospect research.
• AI tools for personalized messaging and competitive analysis.
• MS Office for reporting and presentations.
  This enhances sales efficiency.

Communication and Presentation Skills

Strong communication and presentation skills enable the Sales Development Representative to engage prospects effectively. Tasks include:

• Delivering clear, compelling pitches over phone and email.
• Presenting HR solutions in client meetings.
• Crafting professional outreach messages.
• Engaging prospects with tailored demos.
  This drives prospect interest and trust.

Organizational and Time Management

Excellent organizational and time management skills allow the Sales Development Representative to manage leads and deadlines. Responsibilities include:

• Prioritizing outreach and follow-up tasks.
• Scheduling discovery calls and appointments.
• Tracking lead interactions in CRM systems.
• Managing multiple prospects concurrently.
  This ensures efficient sales operations.

Customer-Centric Attitude

A customer-centric attitude ensures the Sales Development Representative builds trust with prospects. This includes:

• Understanding client pain points and needs.
• Providing responsive, high-quality service.
• Tailoring outreach to client goals.
• Fostering long-term relationships.
  This enhances conversion rates.

Networking and Relationship Building

Strong networking and relationship-building skills drive the Sales Development Representative’s success. Tasks include:

• Connecting with prospects on LinkedIn.
• Engaging industry stakeholders at events.
• Building rapport with potential clients.
• Leveraging referrals for new leads.
  This expands Flexi Personnel’s reach.

A Day in the Life

A typical day as a Sales Development Representative at Flexi Personnel is fast-paced and tech-driven. You might start by researching prospects using LinkedIn Sales Navigator and AI tools like ChatGPT, followed by crafting personalized emails or making cold calls to engage leads. Scheduling discovery calls, updating Salesforce with lead interactions, or preparing a weekly sales report could follow. You might collaborate with marketing on a campaign or pitch HR solutions to a prospect, ensuring a varied routine that drives Flexi Personnel’s growth.

Why Nairobi Is Ideal

Nairobi’s status as a business hub and Kenya’s economic center makes it ideal for the Sales Development Representative role. Advantages include:

• Vibrant market: Access to diverse B2B clients in HR and tech.
• Tech ecosystem: Availability of modern sales tools and platforms.
• Networking opportunities: Proximity to industry events and stakeholders.
• Economic growth: Growing demand for HR solutions.
  This positions the Sales Development Representative for success.

Preparing for Success

To excel as a Sales Development Representative, focus on sales tools, communication, and adaptability. Key strategies include:

• Mastering CRM and AI tools for efficiency.
• Honing pitch and presentation skills.
• Staying updated on HR industry trends.
• Building a proactive outreach strategy.
  These ensure impactful sales outcomes.

The Broader Impact

As a Sales Development Representative, you’ll drive Flexi Personnel’s growth by:

• Connecting businesses with HR solutions.
• Supporting economic growth through talent solutions.
• Building client relationships across industries.
• Enhancing Flexi Personnel’s market presence.
  This shapes Kenya’s HR landscape.

Career Growth Opportunities

The Sales Development Representative role offers pathways to roles like Account Executive, Sales Manager, or Business Development Lead. Benefits include:

• Leading larger sales initiatives.
• Gaining expertise in B2B sales strategies.
• Advancing to strategic roles in HR solutions.
• Building a network across African markets.
  This positions you for leadership in sales.

Importance of Sales in HR

Sales drives the Sales Development Representative to connect clients with HR solutions, ensuring business growth and market expansion.

Ethical Practices

Ethical sales practices uphold the Sales Development Representative’s integrity, ensuring transparent client interactions and trust.

Collaboration

The Sales Development Representative collaborates with sales and marketing teams to align outreach with business goals.

Final Thoughts

The Sales Development Representative role at Flexi Personnel is a gateway to impactful work in HR, blending tech-savvy sales skills with relationship building to drive business success in Nairobi. With opportunities for growth and a mission to deliver talent solutions, this role is ideal for professionals passionate about sales and innovation. Apply today to join a leading HR firm in Africa.

Salary Estimate: KES 50,000–80,000 monthly, estimated based on PayScale (average KSh 600,000–900,000 annually or ~KES 50,000–75,000 monthly for SDR roles with 2–3 years) and Glassdoor (average KES 50,000–80,000 monthly in Nairobi for pre-sales roles), reflecting the role’s responsibilities.