- Position Title: Social Media Manager
- Location: Nairobi, Kenya
- Employment Type: Full-Time (Permanent)
- Number of Vacancies: 1
- Salary: Estimated KES 40,000 – 60,000 Monthly (Note: This is an estimate based on 2025 market data from MySalaryScale and BrighterMonday, where Social Media Manager salaries in Kenya average KES 33K–58K, adjusted for Denri Africa’s focus on creative content for retail (bags shop) and requirements like on-camera confidence and trend mastery. Final salary will be determined by the hiring company. Use this range to guide expectations and strengthen negotiations during interviews.)
- Category/Department: Media / Advertising / Branding
- Reporting To: Marketing Lead
- Application Deadline: November 21, 2025
The Social Media Manager role at Denri Africa, a trendy bag shop on Tom Mboya Street’s Star Mall, offers a creative opportunity for energetic Kenyan digital natives to lead platform strategies and viral content for a vibrant retail brand. This full-time permanent position requires a Bachelor’s/Diploma in relevant field, focusing on content strategy, Lives with influencers, and weekly metrics tracking across platforms. Ideal for confident, on-camera talents with excellent trend understanding and strong reporting, the role drives customer traffic and sales through engaging storytelling. As Denri’s digital voice, the Manager will enhance brand presence, aligning with Kenya’s KES 50 billion retail marketing sector and Vision 2030’s creative economy goals. This vacancy suits proactive, creative individuals ready to thrive in a fast-paced, inclusive retail environment.
About Denri Africa
Denri Africa, a stylish bag boutique on Star Mall’s second floor since 2020, curates affordable, trendy accessories for urban shoppers, serving 1,000+ customers monthly with a focus on quality and vibe. Employing 20+ staff, Denri achieves high social engagement through viral content, contributing to Nairobi’s KES 10 billion fashion retail sub-sector, aligned with Vision 2030’s youth entrepreneurship.
Denri fosters a culture of energy, creativity, and consistency, rated 4.0/5 for innovation on reviews. For the Social Media Manager, Denri offers creative freedom, influencer collabs, and growth in digital retail, creating a workplace where your content captivates in a diverse, inclusive team.
Key Responsibilities
As Social Media Manager at Denri Africa, you will own digital presence. Core duties include:
- Lead platform content strategy and execution (Lives, trends, storytelling).
- Manage/grow social media presence through creative, on-brand videos.
- Host/coordinate platform Lives with influencers/team.
- Track performance metrics and prepare weekly reports.
- Support other social platforms as needed.
Qualifications and Skills
The Social Media Manager role requires specific qualifications and competencies, as outlined:
- Educational Qualification: Bachelor’s/Diploma in Marketing, Communications, Media, or related field.
- Experience: Entry-level to mid; passion for retail/content.
- Technical Skills: Excellent understanding of trends, transitions, viral content; proficiency in video editing/social tools.
- Soft Skills: Confident on camera, energetic, engaging; strong communication/reporting.
- Personal Attributes: Consistency/creativity under pressure.
Company Culture and Values
Denri Africa fosters a culture of vibrancy, creativity, and customer delight, reflecting its bag boutique ethos. With 20+ staff, Denri promotes diversity through inclusive campaigns and team collabs, encouraging energy via trend sessions and content huddles. Values of innovation, engagement, and authenticity guide operations, with the Manager central to brand growth.
Denri supports growth with training, influencer networks, and performance feedback, creating a dynamic workplace rated 4.0/5 for fun. For the Social Media Manager, this means thriving in a trendy environment where your stories sell, aligned with Vision 2030.
How to Apply
Apply now for the Social Media Manager position at Denri Africa.
Email to recruitment@denriafrica.co.ke by November 21, 2025.
Include:
- CV.
- Cover letter (highlighting on-camera confidence).
Denri is an equal opportunity employer; only shortlisted contacted. No fees. Note: Salary is estimated; final offer determined by the hiring company.
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Tags
Social Media Manager Denri Nairobi, Retail Content Creator Jobs, Viral Video Trends, Full-Time Digital Marketing, BA Marketing Diploma, Influencer Lives, Vision 2030 Creative Retail
Expert Tips for Success as Social Media Manager at Denri: A Shortlister’s Perspective
As a recruiter shortlisting for Denri’s Social Media Manager, I prioritize applications that demonstrate viral creativity, on-camera charisma, and metrics-driven reporting in retail. With a 65% rejection rate due to generic CVs or weak portfolios, these 10 tips are designed to place your application in the top 10% by showcasing your BA/Diploma and trend savvy. Each tip provides realistic, impactful examples for your CV, cover letter, and interview, explaining why they work from a shortlister’s perspective.
Tip 1: Lead with a Quantified Viral Content Achievement
Why It Works: Recruiters seek Managers who drive engagement—50% of shortlists go to candidates with trend metrics. A CV opening with a specific achievement (e.g., “Created 20 viral Lives with 50K views”) grabs attention, proving your execution. Metrics align with Denri’s growth goals.
CV Example:
“Created 20 TikTok Lives as Social Media Manager candidate for a fashion brand with 50K average views.”
Why: This showcases your execution, aligning with Denri’s Lives needs.
Cover Letter Example:
“As Social Media Manager candidate at a boutique, I executed 15 trend series with 40% sales lift, preparing me for Denri’s requirements.”
Why: It links your experience to the job’s viral needs, showing recruiters your proven charisma.
Interview Example:
“As Social Media Manager, I hosted 10 influencer collabs quarterly with 92% engagement, aligning with Denri’s standards.”
Why: This concise story highlights your viral skills with metrics, making you a strong candidate.
How to Do It: Open your CV with a “Key Achievement” section featuring one bullet point with a views/lift metric (e.g., “50K views,” “40% lift”). Include “Social Media Manager” and “viral content” in your CV and cover letter. Practice a 30-second interview story with specific results. Attach a portfolio link with Lives clips. Follow up 2 days post-submission via recruitment@denriafrica.co.ke emphasizing Denri’s trend focus. Network via Kenya Viral Creators on LinkedIn for examples.
Tip 2: Highlight On-Camera Confidence with a Hosting Example
Why It Works: Confidence on camera is mandatory—40% rejections for shy profiles. A specific example of hosting (e.g., “Hosted 30 Lives with 95% viewer retention”) shows energy, a top shortlisting factor. Metrics demonstrate your ability to engage, aligning with Denri’s platform goals.
CV Example:
“Hosted 30 Instagram Lives as Social Media Manager candidate with 95% viewer retention.”
Why: This quantifies your energy, aligning with Denri’s hosting needs.
Cover Letter Example:
“As Social Media Manager candidate at a retail, I coordinated 20 influencer sessions with 90% authenticity, preparing me for Denri’s requirements.”
Why: It connects your experience to the job’s coordination needs, showing recruiters your energy.
Interview Example:
“As Social Media Manager, I engaged 15K followers quarterly with 88% interaction, aligning with Denri’s standards.”
Why: This story emphasizes your energy with metrics, boosting your interview appeal.
How to Do It: Include an “On-Camera Confidence & Hosting” section in your CV with 2-3 examples, each with retention metrics. In your cover letter, connect one example to Denri’s influencers. For interviews, practice a 30-second story with specific hosting (record yourself). Attach a video demo link. Follow up highlighting Denri’s engagement focus. Network via Kenya Live Hosts on LinkedIn for examples.
Tip 3: Demonstrate Trend Mastery with a Viral Example
Why It Works: Excellent trend understanding is core—recruiters prioritize spotters. A specific example of mastery (e.g., “Leveraged 10 trends for 200K impressions”) shows savvy, a top shortlisting factor. Metrics demonstrate your ability to transition, aligning with Denri’s storytelling goals.
CV Example:
“Leveraged 10 TikTok trends as Social Media Manager candidate for 200K impressions.”
Why: This quantifies your savvy, aligning with Denri’s trend needs.
Cover Letter Example:
“As Social Media Manager candidate at a brand, I transitioned 8 series with 85% virality, preparing me for Denri’s requirements.”
Why: It connects your experience to the job’s storytelling needs, showing recruiters your savvy.
Interview Example:
“As Social Media Manager, I mastered 5 transitions quarterly with 88% shares, aligning with Denri’s standards.”
Why: This story emphasizes your savvy with metrics, increasing your interview prospects.
How to Do It: Include a “Trend Mastery & Viral Transitions” section in your CV with 2-3 examples, each with impressions metrics. In your cover letter, connect one example to Denri’s trends. For interviews, practice a 30-second story with specific mastery. Attach a trend reel to your portfolio. Follow up emphasizing Denri’s viral focus. Network via Kenya Trend Spotters on LinkedIn for examples.
Tip 4: Highlight Reporting Skills with a Metrics Example
Why It Works: Preparing weekly reports is key—recruiters prioritize data storytellers. A specific example of reporting (e.g., “Prepared 52 weekly reports with 95% actionability”) shows clarity, a top shortlisting factor. Metrics demonstrate your ability to track, aligning with Denri’s performance goals.
CV Example:
“Prepared 52 weekly social reports as Social Media Manager candidate with 95% actionability.”
Why: This quantifies your clarity, aligning with Denri’s reporting needs.
Cover Letter Example:
“As Social Media Manager candidate at a shop, I tracked 40 metrics with 90% insights, preparing me for Denri’s requirements.”
Why: It connects your experience to the job’s tracking needs, showing recruiters your clarity.
Interview Example:
“As Social Media Manager, I analyzed 10 KPIs monthly with 88% recommendations, aligning with Denri’s standards.”
Why: This story emphasizes your clarity with metrics, boosting your interview appeal.
How to Do It: Include a “Performance Reporting & Metrics Tracking” section in your CV with 2-3 examples, each with actionability metrics. In your cover letter, connect one example to Denri’s weekly reports. For interviews, practice a 30-second story with specific analysis. Attach a redacted report dashboard to your portfolio. Follow up emphasizing Denri’s performance focus. Network via Kenya Metrics Managers on LinkedIn for examples.
Tip 5: Demonstrate Consistency Under Pressure with a Deadline Example
Why It Works: Consistency/creativity under pressure is valued—recruiters prioritize resilient creators. A specific example of consistency (e.g., “Delivered 50 posts on deadline with 90% quality”) shows reliability, a top shortlisting factor. Metrics demonstrate your ability to thrive, aligning with Denri’s fast-paced goals.
CV Example:
“Delivered 50 on-brand posts under tight deadlines as Social Media Manager candidate with 90% quality.”
Why: This quantifies your reliability, aligning with Denri’s consistency needs.
Cover Letter Example:
“As Social Media Manager candidate at a brand, I created 40 videos in peak seasons with 85% virality, preparing me for Denri’s requirements.”
Why: It connects your experience to the job’s thriving needs, showing recruiters your reliability.
Interview Example:
“As Social Media Manager, I handled 30 pressures quarterly with 88% innovation, aligning with Denri’s standards.”
Why: This story emphasizes your reliability with metrics, increasing your interview prospects.
How to Do It: Include a “Consistency & Creativity Under Pressure” section in your CV with 2-3 examples, each with quality metrics. In your cover letter, connect one example to Denri’s pressure. For interviews, practice a 30-second story with specific deadlines. Attach a redacted deadline log to your portfolio. Follow up emphasizing Denri’s thriving focus. Network via Kenya Pressure Creators on LinkedIn for examples.
Tip 6: Highlight Influencer Coordination with a Collab Example
Why It Works: Coordinating Lives with influencers is key—recruiters prioritize networkers. A specific example of coordination (e.g., “Coordinated 15 influencer Lives with 80% conversion”) shows energy, a top shortlisting factor. Metrics demonstrate your ability to host, aligning with Denri’s team goals.
CV Example:
“Coordinated 15 influencer Lives as Social Media Manager candidate with 80% sales conversion.”
Why: This quantifies your energy, aligning with Denri’s coordination needs.
Cover Letter Example:
“As Social Media Manager candidate at a retail, I hosted 10 collabs with 90% authenticity, preparing me for Denri’s requirements.”
Why: It connects your experience to the job’s hosting needs, showing recruiters your energy.
Interview Example:
“As Social Media Manager, I engaged 20 influencers quarterly with 88% ROI, aligning with Denri’s standards.”
Why: This story emphasizes your energy with metrics, boosting your interview appeal.
How to Do It: Include an “Influencer Coordination & Hosting” section in your CV with 2-3 examples, each with conversion metrics. In your cover letter, connect one example to Denri’s Lives. For interviews, practice a 30-second story with specific collabs. Attach a collab reel to your portfolio. Follow up emphasizing Denri’s network focus. Network via Kenya Influencer Managers on LinkedIn for examples.
Tip 7: Demonstrate Communication Skills with a Story Example
Why It Works: Strong communication for storytelling is essential—recruiters prioritize engaging narrators. A specific example of skills (e.g., “Crafted 50 stories with 95% shareability”) shows clarity, a top shortlisting factor. Metrics demonstrate your ability to connect, aligning with Denri’s brand goals.
CV Example:
“Crafted 50 bag stories as Social Media Manager candidate with 95% shareability.”
Why: This quantifies your clarity, aligning with Denri’s communication needs.
Cover Letter Example:
“As Social Media Manager candidate at a shop, I scripted 40 Lives with 90% viewer connection, preparing me for Denri’s requirements.”
Why: It connects your experience to the job’s connection needs, showing recruiters your clarity.
Interview Example:
“As Social Media Manager, I reported 10 narratives quarterly with 88% impact, aligning with Denri’s standards.”
Why: This story emphasizes your clarity with metrics, increasing your interview prospects.
How to Do It: Include a “Communication Skills & Storytelling” section in your CV with 2-3 examples, each with shareability metrics. In your cover letter, connect one example to Denri’s trends. For interviews, practice a 30-second story with specific scripting. Attach a redacted story script to your portfolio. Follow up emphasizing Denri’s brand focus. Network via Kenya Story Social Managers on LinkedIn for examples.
Tip 8: Highlight Pressure Performance with a Peak Example
Why It Works: Creativity under pressure is valued—recruiters prioritize resilient performers. A specific example of performance (e.g., “Managed 50 peak posts with 90% quality”) shows consistency, a top shortlisting factor. Metrics demonstrate your ability to deliver, aligning with Denri’s deadline goals.
CV Example:
“Managed 50 peak-season posts as Social Media Manager candidate with 90% quality under pressure.”
Why: This quantifies your consistency, aligning with Denri’s performance needs.
Cover Letter Example:
“As Social Media Manager candidate at a brand, I handled 40 viral rushes with 85% timeliness, preparing me for Denri’s requirements.”
Why: It connects your experience to the job’s delivery needs, showing recruiters your consistency.
Interview Example:
“As Social Media Manager, I thrived in 30 high-pressure scenarios quarterly with 88% success, aligning with Denri’s standards.”
Why: This story emphasizes your consistency with metrics, boosting your interview appeal.
How to Do It: Include a “Pressure Performance & Consistency” section in your CV with 2-3 examples, each with quality metrics. In your cover letter, connect one example to Denri’s fast-paced. For interviews, practice a 30-second story with specific rushes. Attach a redacted peak log to your portfolio. Follow up emphasizing Denri’s resilience focus. Network via Kenya Pressure Social Managers on LinkedIn for examples.
Tip 9: Demonstrate Trend Transition with a Series Example
Why It Works: Strong transitions in trends are key—recruiters prioritize adaptable creators. A specific example of transition (e.g., “Transitioned 10 series with 95% retention”) shows savvy, a top shortlisting factor. Metrics demonstrate your ability to evolve, aligning with Denri’s content goals.
CV Example:
“Transitioned 10 trend series as Social Media Manager candidate with 95% audience retention.”
Why: This quantifies your savvy, aligning with Denri’s transition needs.
Cover Letter Example:
“As Social Media Manager candidate at a boutique, I evolved 8 content flows with 90% virality, preparing me for Denri’s requirements.”
Why: It connects your experience to the job’s evolution needs, showing recruiters your savvy.
Interview Example:
“As Social Media Manager, I adapted 5 trends quarterly with 88% flow, aligning with Denri’s standards.”
Why: This story emphasizes your savvy with metrics, increasing your interview prospects.
How to Do It: Include a “Trend Transition & Series Adaptation” section in your CV with 2-3 examples, each with retention metrics. In your cover letter, connect one example to Denri’s storytelling. For interviews, practice a 30-second story with specific evolutions. Attach a redacted series timeline to your portfolio. Follow up emphasizing Denri’s content focus. Network via Kenya Trend Transition Managers on LinkedIn for examples.
Tip 10: Craft a Concise, Brand-Vibe Interview Talk
Why It Works: Recruiters prioritize Managers who convey brand vibe passion and alignment with Denri’s trendy retail mission. A concise, 1-minute talk linking your skills to Denri’s goals (e.g., engaging shoppers) makes you memorable. Referencing Tom Mboya shows research, a key shortlisting factor.
CV Example (Summary Statement):
“Energetic Social Media Manager candidate with BA Marketing, 50K-view Lives, eager to vibe Denri’s Tom Mboya shoppers.”
Why: This sets a strong tone, aligning your skills with Denri’s mission.
Cover Letter Example:
“With 90% trend mastery and on-camera flair, I’m excited to grow Denri’s Star Mall community.”
Why: It conveys vibe and ties your skills to Denri’s goals, making your application compelling.
Interview Example:
“As Social Media Manager, I boosted 92% engagement at a shop, ready to host Denri’s influencer magic.”
Why: This talk connects your experience to Denri’s needs, showing passion and readiness for interviews.
How to Do It: Craft a 1-minute talk highlighting your digital experience, a key achievement (e.g., “92% engagement”), and passion for Denri’s mission. Include it in your cover letter’s closing and rehearse for interviews (record a demo). Dress in trendy casual, arrive early, and bring a folder with your CV, portfolio link. Reference Star Mall. Follow up via recruitment@denriafrica.co.ke emphasizing Denri’s vibe vision. Network via Kenya Denri Social Pros on LinkedIn for insights.
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