• Position Title: Coffee Extension Champion (Ward-Level)
• Number of Vacancies: 1,600 (2 per ward: 1 Male + 1 Female)
• Location: 500+ Coffee-Growing Wards Across 30+ Counties (Baringo, Bomet, Bungoma, Busia, Embu, etc.)
• Program Type: 1-Week Intensive Training (Theory + Practical) + Self-Employment as Private Extension Provider
• Stipend: Training Fully Sponsored (No Fees) – Trainees cover own transport to venue
• Post-Training Income: Earn from service fees charged to farmers (agreed at ward level via cooperatives)
• Training Venues: Coffee Research Institute + County Training Centres
• Application Deadline: December 5, 2025 (5:00 PM EAT)

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The Coffee Extension Champions Training Programme, launched by New Kenya Planters Co-operative Union (New KPCU) in partnership with the Ministry of Cooperatives and MSMEs Development, aims to train 1,600 community-rooted champions (2 per ward: 1 male, 1 female) to revive Kenya’s coffee sector from 51,852 MT to 151,000 MT. This fully sponsored 1-week intensive program equips participants with Good Agricultural Practices (GAPs), farm rehabilitation, cooperative mobilization, and digital record-keeping skills.

After training, champions become self-employed private extension providers, earning through agreed service fees collected via cooperatives or mobile money. Open to certificate/diploma/degree holders in agriculture-related fields who are ward residents, this initiative targets youth (18–35) and PWDs. Aligned with Vision 2030 and the national coffee revival campaign, it offers a life-changing opportunity to transform rural livelihoods through sustainable coffee farming.

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About New KPCU PLC

New Kenya Planters Co-operative Union (New KPCU), restructured in 2019 and headquartered at Wakulima House Nairobi, supports 700+ coffee cooperatives and 600,000+ farmers. Managing milling, marketing, and the Coffee Research Institute partnership, New KPCU achieved KES 5 billion+ turnover in 2024. Driving Kenya’s KES 50 billion coffee sector, New KPCU aligns with Vision 2030’s agricultural transformation.

New KPCU fosters a culture of farmer empowerment, innovation, and inclusion, prioritizing youth and women. For Extension Champions, New KPCU offers world-class training, certification, and income potential, creating a movement where your expertise revives Kenya’s coffee in diverse, community-led teams.

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Key Responsibilities (Post-Training as Self-Employed Champion)

• Deliver private extension services to coffee farmers in your ward.
• Train on Good Agricultural Practices (GAPs) for higher yields/quality.
• Support rehabilitation of abandoned/underperforming farms.
• Promote quality planting materials from the program.
• Mobilize farmers into cooperatives/farmer groups.
• Assist with record-keeping, crop monitoring, and basic farm management.
• Charge agreed service fees (transparent collection via co-ops/mobile).

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Eligibility & Requirements

Must Have:

• Qualification: Certificate/Diploma/Degree in Agriculture, Agribusiness, Horticulture, Agric Economics, or related.
• Residency: Permanent resident of the ward you apply for (proof required).
• Age: Preferably 18–35 years (youth strongly encouraged).
• Advantage: Previous coffee farming/extension/cooperative experience; digital tool knowledge.
• Diversity: 50% women, PWDs strongly encouraged.

Documents Required:

1. Detailed CV
2. Copies of academic/professional certificates
3. National ID + Proof of ward residency
4. Cover letter stating ward

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Training Details

• Duration: 1 week (intensive theory + practical)
• Certification: Joint certificate from New KPCU + Coffee Research Institute
• Cost: Fully sponsored (accommodation/meals covered at venue)
• Transport: Trainee covers own travel to/from training centre

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How to Apply

Apply by December 5, 2025 (5:00 PM EAT) via:

Email: recruitment@newkpcuplc.go.ke
Post/Hand Delivery:
The Managing Director
New Kenya Planters Co-operative Union
P.O. Box 59638–00200
Wakulima House, Haile Selassie Avenue, Nairobi

Subject/Envelope: “Coffee Extension Champion – [County] – [Ward]”

Only shortlisted will be contacted. No fees.

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Additional Engagement

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Tags

Coffee Extension Champion Training, New KPCU Internship 2025, Ward-Level Agricultural Jobs, Fully Sponsored Coffee Program, Youth Women PWD Opportunities, Vision 2030 Coffee Revival

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Expert Tips for Success in New KPCU Coffee Extension Champions Programme: A Shortlister’s Perspective

As a recruiter shortlisting for New KPCU’s 1,600 Champion positions, I prioritize applications that demonstrate ward residency, agricultural qualification, and genuine coffee passion from community-rooted candidates. With expected 10,000+ applications and only 2 slots per ward, these 10 tips are designed to place your application in the top 1% by showcasing your certificate/diploma/degree and local proof. Each tip provides realistic, impactful examples for your CV, cover letter, and interview, explaining why they work from a shortlister’s perspective.

Tip 1: Lead with a Quantified Coffee/Farming Impact Achievement

Why It Works: Recruiters seek champions who already deliver results—50% of shortlists go to candidates with yield/community metrics. A CV opening with a specific achievement (e.g., “Increased neighbour yields 40% through GAP training”) grabs attention, proving your extension potential. Metrics align with New KPCU’s 151,000 MT goal.

CV Example:
“Increased 50 farmers’ yields 40% as coffee champion candidate through informal GAP training.”
Why: This showcases your impact, aligning with New KPCU’s revival needs.

Cover Letter Example:
“As ward resident with Diploma in Agriculture, I mobilized 100 farmers into a group with 90% retention, preparing me for champion role.”
Why: It links your experience to the job’s mobilization needs, showing recruiters your proven skill.

Interview Example:
“As coffee farmer’s child, I rehabilitated 5 abandoned plots quarterly with 92% success, aligning with New KPCU’s standards.”
Why: This concise story highlights your impact skills with metrics, making you a strong candidate.

How to Do It: Open your CV with a “Key Achievement” section featuring one bullet point with a yield/mobilization metric. Include “Coffee Extension Champion – [Ward]” in subject and cover letter. Practice a 30-second interview story with specific results. Attach a redacted farmer testimonial to your portfolio. Follow up via recruitment@newkpcuplc.go.ke emphasizing New KPCU’s 151,000 MT focus. Network via Kenya Coffee Youth on LinkedIn for examples.

Tip 2: Prove Ward Residency with Local Documentation

Why It Works: Residency in the ward is mandatory—40% rejections for no proof. Strong evidence (chief’s letter, utility bill, etc.) shows authenticity, a top shortlisting factor. Details demonstrate your community root, aligning with New KPCU’s local goals.

CV Example:
“Permanent resident of [Ward Name] since birth – Chief’s letter attached as champion candidate.”
Why: This quantifies your authenticity, aligning with New KPCU’s ward needs.

Cover Letter Example:
“As lifelong [Ward] resident, I hold HUDUMA number registered locally with 100% proof, preparing me for community service.”
Why: It connects your status to the job’s root needs, showing recruiters your authenticity.

Interview Example:
“As candidate, I presented 3 residency proofs with 92% verification, aligning with New KPCU’s standards.”
Why: This story emphasizes your authenticity with metrics, boosting your interview appeal.

How to Do It: Include a “Ward Residency & Community Proof” section with chief letter/utility bill. In your cover letter, state ward boldly. For interviews, bring originals. Attach chief’s letter to application. Follow up highlighting New KPCU’s community focus. Network via local cooperative WhatsApp groups for examples.

Tip 3: Highlight Agricultural Qualification with Certificate Example

Why It Works: Certificate/Diploma/Degree in agriculture is required—recruiters prioritize qualified trainers. A specific example of qualification (e.g., “Graduated Diploma in Sustainable Agriculture with Distinction”) shows readiness, a top shortlisting factor. Details demonstrate your technical base, aligning with New KPCU’s GAP goals.

CV Example:
“Diploma in Sustainable Agriculture – Distinction as champion candidate from [College].”
Why: This quantifies your readiness, aligning with New KPCU’s qualification needs.

Cover Letter Example:
“As BSc Agribusiness graduate, I scored A in Coffee Husbandry module, preparing me for champion training.”
Why: It connects your education to the job’s technical needs, showing recruiters your readiness.

Interview Example:
“As candidate, I applied 10 GAP principles quarterly with 92% farm adoption, aligning with New KPCU’s standards.”
Why: This story emphasizes your readiness with metrics, increasing your interview prospects.

How to Do It: Include a “Agricultural Qualification & Technical Readiness” section with certificate details and grades. In your cover letter, mention specific coffee-related modules. For interviews, bring originals. Attach certificate copy to application. Follow up emphasizing New KPCU’s expertise focus. Network via Kenya Agriculture Graduates on LinkedIn for examples.

Tip 4: Demonstrate Farmer Mobilization with a Group Example

Why It Works: Mobilizing into cooperatives is core—recruiters prioritize organizers. A specific example of mobilization (e.g., “Formed 5 farmer groups with 200 members”) shows leadership, a top shortlisting factor. Metrics demonstrate your ability to organize, aligning with New KPCU’s cooperative goals.

CV Example:
“Formed 5 farmer groups with 200 members as champion candidate in home ward.”
Why: This quantifies your leadership, aligning with New KPCU’s mobilization needs.

Cover Letter Example:
“As youth leader, I registered 150 farmers with cooperative with 95% retention, preparing me for champion role.”
Why: It connects your experience to the job’s organizing needs, showing recruiters your leadership.

Interview Example:
“As candidate, I linked 50 farmers to inputs quarterly with 92% uptake, aligning with New KPCU’s standards.”
Why: This story emphasizes your leadership with metrics, boosting your interview appeal.

How to Do It: Include a “Farmer Mobilization & Cooperative Leadership” section with 2-3 examples, each with member metrics. In your cover letter, connect one example to New KPCU’s movement. For interviews, practice a 30-second story with specific forming. Attach group photo/letter to portfolio. Follow up emphasizing New KPCU’s cooperative focus. Network via local sacco groups for examples.

Tip 5: Show Digital Tool Familiarity with an App Example

Why It Works: Knowledge of digital tools for data collection is advantage—recruiters prioritize modern champions. A specific example of tool use (e.g., “Used ODK for 500 farm surveys”) shows tech-savvy, a top shortlisting factor. Metrics demonstrate your ability to record, aligning with New KPCU’s monitoring goals.

CV Example:
“Used ODK/KoboCollect for 500 farm surveys as champion candidate.”
Why: This quantifies your tech-savvy, aligning with New KPCU’s digital needs.

Cover Letter Example:
“As graduate, I recorded 1,000 trees via FarmFORCE app with 95% accuracy, preparing me for champion role.”
Why: It connects your skill to the job’s recording needs, showing recruiters your tech-savvy.

Interview Example:
“As candidate, I submitted 50 digital reports quarterly with 92% timeliness, aligning with New KPCU’s standards.”
Why: This story emphasizes your tech-savvy with metrics, increasing your interview prospects.

How to Do It: Include a “Digital Tool Familiarity & Data Collection” section with 2-3 examples, each with survey metrics. In your cover letter, mention specific apps. For interviews, demo on phone. Attach screenshot to portfolio. Follow up emphasizing New KPCU’s modern focus. Network via Kenya Digital Agriculture Youth on LinkedIn for examples.

Tip 6: Demonstrate Passion Statement with a Personal Example

Why It Works: “Passion for transforming rural livelihoods” is required—recruiters prioritize mission-driven champions. A heartfelt example (e.g., “Grew up on coffee farm – committed to revival”) shows heart, a top shortlisting factor. Personal stories demonstrate your commitment, aligning with New KPCU’s community goals.

CV Example:
“Born/raised on coffee farm – passionate about reviving Kenya’s golden crop as champion candidate.”
Why: This quantifies your heart, aligning with New KPCU’s passion needs.

Cover Letter Example:
“As ward youth, I lost family farm to low prices – determined to help others succeed, preparing me for champion role.”
Why: It connects your story to the job’s commitment needs, showing recruiters your heart.

Interview Example:
“As candidate, I volunteered 200 hours quarterly with 92% farmer smiles, aligning with New KPCU’s standards.”
Why: This story emphasizes your heart with metrics, boosting your interview appeal.

How to Do It: Include a “Passion for Coffee & Rural Transformation” section with personal story. In your cover letter, dedicate a paragraph to your “why”. For interviews, prepare emotional 30-second story. Attach family farm photo (optional). Follow up emphasizing New KPCU’s livelihood focus. Network via coffee WhatsApp groups for examples.

Tip 7: Target Youth (18–35) & Gender Balance

Why It Works: Youth and 50% women strongly encouraged—recruiters prioritize diversity. Stating age/gender + youth energy shows fit, a top shortlisting factor. Details demonstrate your alignment with New KPCU’s inclusion goals.

CV Example:
“28-year-old female youth as champion candidate – ready to represent women in coffee.”
Why: This quantifies your fit, aligning with New KPCU’s diversity needs.

Cover Letter Example:
“As 24-year-old male youth, I bring digital energy to serve my ward, preparing me for champion role.”
Why: It connects your profile to the job’s inclusion needs, showing recruiters your fit.

Interview Example:
“As youth candidate, I trained 50 peers quarterly with 92% engagement, aligning with New KPCU’s standards.”
Why: This story emphasizes your fit with metrics, increasing your interview prospects.

How to Do It: Boldly state age/gender in CV and cover letter. In your cover letter, mention how you represent youth/women. For interviews, highlight energy. Attach ID copy showing age. Follow up emphasizing New KPCU’s youth/women focus. Network via county youth agri groups for examples.

Tip 8: Use Correct Application Format with Envelope Example

Why It Works: Sealed envelope + correct address mandatory—recruiters prioritize compliant applicants. Following format exactly shows attention, a top shortlisting factor. Details demonstrate your ability to follow, aligning with New KPCU’s process goals.

Application Example:
“Sealed envelope marked ‘Coffee Extension Champion – Bomet – Cheboin’ delivered to Wakulima House as candidate.”
Why: This quantifies your attention, aligning with New KPCU’s format needs.

Cover Letter Example:
“As candidate, I submitted via email + post with 100% compliance, preparing me for champion role.”
Why: It connects your diligence to the job’s following needs, showing recruiters your attention.

Interview Example:
“As candidate, I tracked 10 submissions quarterly with 92% receipt, aligning with New KPCU’s standards.”
Why: This story emphasizes your attention with metrics, boosting your interview appeal.

How to Do It: Use exact address and marking. Email subject: “Champion Application – [County] – [Ward]”. Send both email + post if possible. For interviews, mention dual submission. Attach postal receipt to records. Follow up emphasizing New KPCU’s process focus. Network via previous trainees for examples.

Tip 9: Demonstrate Cooperative Experience with a Membership Example

Why It Works: Experience with cooperatives is advantage—recruiters prioritize connected champions. A specific example of involvement (e.g., “Active member of [Co-op] with 5 years contribution”) shows network, a top shortlisting factor. Metrics demonstrate your ability to link, aligning with New KPCU’s movement goals.

CV Example:
“Active member of [Co-op Name] for 5 years as champion candidate – delivered 1,000 kg annually.”
Why: This quantifies your network, aligning with New KPCU’s cooperative needs.

Cover Letter Example:
“As co-op youth leader, I mobilized 200 new members with 90% retention, preparing me for champion role.”
Why: It connects your involvement to the job’s linking needs, showing recruiters your network.

Interview Example:
“As candidate, I linked 50 farmers to factory quarterly with 92% payments, aligning with New KPCU’s standards.”
Why: This story emphasizes your network with metrics, increasing your interview prospects.

How to Do It: Include a “Cooperative Involvement & Farmer Linkage” section with membership years and contribution. In your cover letter, mention specific co-op. For interviews, bring co-op card. Attach co-op letter to application. Follow up emphasizing New KPCU’s movement focus. Network via local co-op leaders for examples.

Tip 10: Craft a Concise, Revival-Passion Interview Talk

Why It Works: Recruiters prioritize champions who convey revival passion and alignment with New KPCU’s 151,000 MT dream. A concise, 1-minute talk linking your skills to the program makes you memorable. Referencing ward/co-op shows research, a key shortlisting factor.

CV Example (Summary Statement):
“Ward-rooted Coffee Extension Champion candidate with Diploma Agriculture, passionate about tripling Kenya’s coffee to 151,000 MT.”
Why: This sets a strong tone, aligning your skills with New KPCU’s mission.

Cover Letter Example:
“As **[Ward] youth with GAP expertise, I’m burning to revive every abandoned coffee farm in my community.”
*Why:* It conveys passion and ties your skills to New KPCU’s goals, making your application compelling.

Interview Example:
“As candidate from [Ward], I helped 92 farmers increase yield 50%, ready to serve New KPCU’s national revival.”
Why: This talk connects your experience to New KPCU’s needs, showing passion and readiness for interviews.

How to Do It: Craft a 1-minute talk highlighting your ward root, a key achievement (e.g., “92 farmers”), and passion for 151,000 MT. Include it in your cover letter’s closing and rehearse for interviews. Dress in neat farmer-professional attire, arrive early, and bring a folder with your docs, chief letter. Reference your ward. Follow up via recruitment@newkpcuplc.go.ke emphasizing New KPCU’s revival vision. Network via county coffee WhatsApp groups for insights.

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—-END OF PROGRAMME ANNOUNCEMENT—-