Essential Job Details

• Position Title: Marketing Manager
• Industry: Betting and Gaming
• Reporting To: Regional Marketing Director
• Salary: KES 200,000 – 250,000 per month
• Location: Nairobi, Kenya
• Employment Type: Full-Time
• Category/Department: Marketing
• Application Deadline: Not specified (apply promptly as of 01:40 AM EAT, July 02, 2025)

Introduction

Gap Recruitment is seeking a Marketing Manager for a leading online sports betting, lottery, and casino gaming provider in Nairobi, Kenya, with applications open as of 01:40 AM EAT on July 02, 2025. This full-time role offers a salary of KES 200,000 – 250,000 per month and involves crafting high-impact marketing strategies to boost customer acquisition, engagement, and retention across African markets. Perfect for a strategic leader with 5+ years of experience in gaming or fintech, this position leverages Nairobi’s vibrant digital entertainment scene, offering a chance to lead a local team and collaborate with a South African regional team. Apply promptly as no specific deadline is listed.

About Our Client

Our client is a top-tier provider of online sports betting, lottery, and casino gaming services, with a robust presence across multiple African markets. Headquartered in Nairobi, the company thrives in a fast-paced, data-driven environment, valuing performance, creativity, and teamwork. Committed to an inclusive workplace, they are expanding their footprint, making the Marketing Manager role essential to increasing brand visibility and driving growth in Kenya’s competitive gaming industry.

Key Responsibilities

• Marketing Strategy & Execution:
  • Develop and execute a comprehensive marketing strategy tailored for the Kenyan market
  • Design and launch multi-channel campaigns for customer acquisition, reactivation, and retention
  • Align with the South African team on shared goals, best practices, and performance tracking
• Customer Acquisition & Retention:
  • Lead acquisition efforts through PPC, SEO, social media, influencers, affiliates, and programmatic advertising
  • Create customer segmentation and personalized engagement strategies
  • Build customer journeys and implement loyalty and retention programs to minimize churn
• Brand Management:
  • Enhance brand awareness and consistency across digital and traditional platforms
  • Partner with the design team to ensure high-quality creative output aligned with brand guidelines
  • Maintain a strong brand voice and tone across all campaigns and customer interactions
• Team Leadership & Development:
  • Lead and mentor a cross-functional team of marketers, designers, and content creators
  • Cultivate a collaborative and innovative marketing culture
  • Define roles, set clear objectives, and oversee performance and career growth
• Partnerships & Affiliates:
  • Establish and manage affiliate and media partnerships to meet growth targets
  • Oversee the affiliate program, ensuring partner performance and compliance
  • Coordinate with third-party vendors, influencers, and agencies for successful campaign execution
• Budgeting & Performance Reporting:
  • Manage the marketing budget effectively, tracking ROI across all channels
  • Prepare regular reports for EXCO and company directors, highlighting KPIs and optimization opportunities
  • Monitor and analyze market trends and campaign metrics to refine strategy
• Regulatory & Compliance Oversight:
  • Ensure marketing practices comply with advertising regulations and responsible gaming policies
  • Collaborate with legal and compliance teams to approve marketing materials and promotions
• Innovation & Market Intelligence:
  • Stay updated on global and local marketing trends, technologies, and industry developments
  • Continuously test new channels, tools, and approaches to maintain a competitive edge

Qualifications and Skills

• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field
• Experience: Minimum 5 years in a senior marketing role, preferably in betting, gaming, or fintech industries; proven experience leading cross-functional teams and managing large marketing budgets
• Technical Skills:
  • Strong knowledge of digital marketing tools (Google Ads, Meta, CRM, SEO, Analytics, etc.)
  • Experience with affiliate and influencer marketing
  • Deep understanding of the Kenyan consumer landscape and regulatory environment
• Key Competencies:
  • Strategic thinker with robust analytical skills
  • Creative, innovative, and execution-focused
  • Excellent leadership and communication abilities
  • Strong project management and multitasking skills
  • Results-oriented with a passion for customer engagement

Company Culture and Values

Our client promotes a dynamic and inclusive culture, emphasizing performance, creativity, and teamwork in the fast-moving betting and gaming sector. The company prioritizes data-driven strategies and innovative marketing, fostering a supportive environment for leaders. As a Marketing Manager, you’ll contribute to a team dedicated to growth and excellence, aligning with Nairobi’s status as a digital entertainment hub.

How to Apply

Apply now for the Marketing Manager position. Submit your application via Apply for Marketing Manager Jobs. Note: Gap Recruitment Services Limited does not charge candidates for placement and is committed to equal opportunity employment. Applications should be submitted promptly as of 01:40 AM EAT on July 02, 2025, given no specific deadline is provided. Only shortlisted candidates will be contacted. For assistance, contact Gap Recruitment through their official channels (no email provided).

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Tags

marketing manager, betting jobs, gaming careers, Nairobi job opportunities, digital marketing roles

Why Choose This Marketing Manager Role?

A Leadership Role in Digital Entertainment

The Marketing Manager position with Gap Recruitment offers a chance to lead marketing efforts for a leading betting and gaming provider in Nairobi, Kenya. With a salary of KES 200,000 – 250,000 per month and applications open as of 01:40 AM EAT on July 02, 2025, this role suits a strategic leader with 5+ years of experience in gaming or fintech. You’ll drive customer acquisition and brand growth, collaborating with a South African team, in Nairobi’s thriving digital entertainment market.

The Betting and Gaming Sector in Nairobi

Nairobi is a growing hub for betting and gaming in East Africa, fueled by digital innovation and a tech-savvy population. Our client capitalizes on this market to expand online services, making the Marketing Manager role crucial to enhancing market presence and regulatory compliance.

Career Benefits of the Role

This Marketing Manager position offers:

• Strategic Leadership: Shape marketing strategies and lead a team
• Digital Expertise: Master tools like Google Ads and SEO
• Competitive Salary: Earn KES 200,000 – 250,000 per month
• Career Growth: Advance in the gaming or fintech industries
• Impactful Work: Drive customer engagement and brand visibility

The role provides a foundation for growth in digital marketing.

Day-to-Day Responsibilities in Detail

As a Marketing Manager, your daily tasks will include:

• Strategy Development: Create and execute multi-channel campaigns
• Acquisition Efforts: Manage PPC, SEO, and affiliate initiatives
• Brand Oversight: Ensure consistency across platforms
• Team Leadership: Mentor marketers and set goals
• Budget Management: Track ROI and prepare reports
• Compliance: Align with regulations and approve materials

These tasks ensure effective marketing and growth.

Technical and Soft Skills Development

The Marketing Manager role hones a range of skills, including:

• Digital Marketing: Use Google Ads, Meta, and Analytics
• Analytical Skills: Analyze trends and KPIs
• Leadership: Guide a cross-functional team
• Communication: Engage stakeholders and directors
• Project Management: Multitask and meet deadlines
• Creativity: Innovate campaign strategies

These skills are transferable to marketing, gaming, and fintech roles.

Why Nairobi?

Nairobi, a digital and entertainment hub, is ideal for the Marketing Manager role. Its strategic position and vibrant market offer networking opportunities and a dynamic setting, placing you at the center of Kenya’s gaming industry.

Industry Trends in Betting and Gaming

Kenya’s betting and gaming sector is expanding, with a focus on digital platforms, influencer marketing, and regulatory compliance. The rise of mobile gaming and data analytics increases demand for skilled marketers. As a Marketing Manager, you’ll lead these trends, enhancing market leadership.

Application Tips

To stand out for the Marketing Manager role:

• Highlight Education: Emphasize your degree in marketing or related field
• Showcase Experience: Detail 5+ years in senior marketing
• Include Skills: Mention digital tools and leadership experience
• Tailor Your Application: Focus on strategy and customer engagement
• Submit Early: Apply via Apply for Marketing Manager Jobs promptly

Work Environment and Culture

Our client provides a dynamic and inclusive work environment, valuing creativity and performance. As a Marketing Manager, you’ll lead a team, supported by regional collaboration, fostering a culture of innovation and data-driven success.

How This Role Contributes to Kenya’s Economy

By joining as a Marketing Manager, you’ll boost the betting and gaming sector, supporting job creation and tax revenue in Kenya. Your work aligns with Vision 2030 goals for a digital economy, enhancing entertainment and economic growth.

Networking and Professional Growth

The Marketing Manager role offers connections with marketers, influencers, and industry leaders in Nairobi. Engaging with the Kenya Association of Betting Operators can enhance your career prospects. The company’s regional presence provides a platform to build a strong network.

Final Call to Action

Don’t miss the opportunity to join Gap Recruitment as a Marketing Manager in Nairobi. Apply promptly as of 01:40 AM EAT on July 02, 2025, via Apply for Marketing Manager Jobs. Shape a leading gaming brand’s success and advance your career in Kenya’s digital entertainment sector.