Essential Job Details

• Position Title: Brand Development Specialist
• Location: Nairobi (Temporary)
• Employment Type: Full-Time, Fixed-Term (9 months)
• Number of Vacancies: 1
• Salary: Competitive, commensurate with experience
• Category/Department: Marketing & Brand Strategy
• Reporting To: Head of Marketing / Project Lead
• Application Deadline: Rolling basis until filled

Introduction

Are you a creative and strategic Brand Development Specialist looking to take your skills to the next level in a high-impact, mission-driven environment? Labour Planet, a recognized leader in human capital expertise, is seeking a Brand Development Specialist for a 9-month fixed-term contract based in Nairobi. This role will play a key part in driving branding innovation across core projects, social media, and youth empowerment initiatives.

This opportunity is ideal for a Brand Development Specialist passionate about storytelling, customer engagement, and organizational alignment. You will help shape the identity of key initiatives like the Shujaa Programme while ensuring branding consistency across digital platforms, events, and internal communications. If you’re results-driven and thrive on executing transformative branding strategies, then this role is tailor-made for your professional growth.

About Labour Planet

Labour Planet is a leading talent solutions company that bridges the gap between job seekers and employment opportunities across Kenya and the greater East African region. Known for its commitment to people-first hiring and high-impact human capital interventions, Labour Planet supports numerous sectors including agriculture, manufacturing, and service-based industries.

The company is now launching strategic branding initiatives under the Shujaa Programme—a platform dedicated to empowering youth and fostering inclusive growth through brand innovation. The Brand Development Specialist will be at the heart of this initiative, designing and implementing brand identity frameworks that align with Labour Planet’s mission and growth trajectory.

Key Responsibilities

As a Brand Development Specialist, your core duties will be anchored around three major projects: Portfolio Segmentation, Social Media Strategy, and the Shujaa Initiatives. You will be expected to:

1. Portfolio Segmentation

• Map and categorize the brand portfolio based on audience needs, business units, and program goals.
• Drive clarity and consistency across products and initiatives, ensuring clear communication of brand values.
• Align portfolio messaging with company-wide strategies and future expansion goals.

2. Social Media Strategy

• Design and execute an integrated social media calendar, aligning campaigns with business milestones and stakeholder engagement.
• Develop content pillars and messaging frameworks to guide platform-specific strategies (LinkedIn, X, Instagram, Facebook, etc.).
• Track analytics and KPIs to measure performance and adjust strategies for reach, engagement, and conversion.

3. Shujaa Initiatives

• Support the branding and visibility of the Shujaa programme, including CI development, positioning, and storytelling.
• Coordinate the creation of brand assets for summits, training events, and youth outreach campaigns.
• Build compelling value propositions for Mega Shujaas and platform stakeholders.
• Establish trademarking pathways and compliance guidelines for Shujaa-related intellectual property.

4. Stakeholder Engagement & Cross-Team Collaboration

• Collaborate with HR, communications, and partnerships teams to ensure brand alignment across departments.
• Educate internal teams on product differentiations and brand tone of voice.
• Respond to client and public enquiries, ensuring a positive brand image is consistently portrayed.

5. Risk, Execution & Reporting

• Identify brand-related risks and mitigation tactics across all programs.
• Manage campaign execution timelines, ensuring milestones are met across deliverables.
• Provide weekly and monthly reports with visual analytics, key learnings, and improvement recommendations.

Qualifications and Skills

Required Qualifications

• Bachelor’s degree in Marketing, Brand Management, Communications, or a closely related field.
• 2–3 years’ experience in brand development, marketing, or content strategy.
• Experience in the Agri-industry or youth-focused programmes is highly desirable.

Technical Skills

• Excellent English writing and verbal communication skills.
• Proficient in digital marketing tools, Canva, social media scheduling software, and basic photo/video editing tools.
• Understanding of brand CI/VI development and experience working with designers.
• Good grasp of project management principles and multitasking in deadline-driven environments.

Interpersonal Competencies

• Excellent interpersonal skills and ability to work across teams.
• Creative thinker who can bring new ideas while aligning with organizational brand values.
• Highly organized and detail-oriented with strong documentation and reporting habits.

Company Culture and Values

At Labour Planet, we believe in empowering individuals and communities through professional growth, innovation, and inclusion. Our teams are diverse, and our leadership encourages open communication, creativity, and continuous learning. The Brand Development Specialist will join a collaborative environment that prioritizes youth engagement, gender equity, and impact-driven strategy.

We uphold values of transparency, ethical business practices, and strong stakeholder engagement. You will have the freedom to shape branding approaches that impact thousands of young professionals across East Africa.

How to Apply

Apply now for the Brand Development Specialist position.

Interested applicants should submit:

• An updated CV
• A brief cover letter detailing your branding experience and interest in the Brand Development Specialist role

Send your application to:
📧 hr@labourplanet.net

Please use the subject line: “Application: Brand Development Specialist – Nairobi | Labour Planet”.

Only shortlisted candidates will be contacted. Labour Planet is an equal opportunity employer.

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TAGS:

Brand Development Specialist, Marketing Jobs Kenya, Youth Programmes Branding, Nairobi Contract Jobs, Labour Planet Careers