Essential Job Details

• Position Title: Marketing and Communications Officer
• Location: Nairobi, Kenya
• Employment Type: Full-Time
• Opportunity Type: Current Opening
• Number of Vacancies: 1
• Salary: Not specified
• Category/Department: Marketing and Communications / Education
• Reporting To: Advancement Division Leadership (specific role not detailed)
• Application Deadline: July 18, 2025

Introduction

Amref International University (AMIU), Africa’s leading institution for training transformative health professionals, is seeking a Marketing and Communications Officer to join its team in Nairobi, Kenya, starting in 2025. This role is pivotal in enhancing AMIU’s visibility, strengthening its brand, and promoting its contributions to health sciences education across Africa. Ideal for a creative and strategic individual with marketing expertise, this position supports student recruitment, partner engagement, and public outreach. Located in Nairobi, a vibrant hub of innovation and education, this opportunity allows you to shape AMIU’s Pan-African presence while contributing to its mission of inspiring lasting health change. With the application deadline set for July 18, 2025, this is a timely chance to align your career with a prestigious institution dedicated to Africa’s health future.

About Amref International University

Amref International University (AMIU), established by Amref Health Africa, is built on over 60 years of innovative health interventions, training, and education. Headquartered in Nairobi, Kenya, AMIU offers a comprehensive range of programs, including postgraduate, undergraduate, higher diploma, diploma, certificate courses, and Continuing Professional Development (CPD) courses. These programs are designed to prepare a robust health workforce to serve throughout Africa’s health systems, addressing both current and future health challenges. AMIU’s vision is to become the Pan African University in Primary Health Care, training transformational leaders who inspire lasting change. With a commitment to progressive and innovative education, AMIU leverages its parent organization’s extensive experience to address Africa’s unique health needs. As a Marketing and Communications Officer, you’ll play a key role in amplifying this mission globally. Learn more at https://amref.ac.ke.

Key Responsibilities

• Campaign Development: Design and implement innovative, high-impact marketing campaigns to raise AMIU’s visibility and promote its academic programs, research, and community impact. This includes crafting strategies that resonate with diverse audiences, from prospective students to international partners, ensuring AMIU stands out in the competitive higher education landscape.
• Content Creation: Develop strategic messaging and creative content that communicates AMIU’s mission, vision, and thought leadership in health sciences. This involves writing compelling narratives, press releases, and educational materials that highlight AMIU’s unique approach to health education and its impact on African communities.
• Brand Management: Manage and maintain AMIU’s brand identity, ensuring visual and editorial consistency across all internal and external communications. This includes overseeing logos, color schemes, and tone of voice to create a cohesive brand experience across digital and print platforms.
• Digital Marketing: Lead the execution of digital marketing strategies, including Search Engine Optimization (SEO)/Search Engine Marketing (SEM), website content management, email marketing campaigns, analytics tracking, and social media engagement. This role requires staying updated on digital trends to maximize AMIU’s online presence and reach.
• Student Recruitment: Support student recruitment efforts through targeted campaigns in partnership with the Academic Affairs and Admissions teams, focusing on local, regional, and international prospects. This includes developing tailored marketing materials and organizing virtual or in-person recruitment events to attract a diverse student body.
• Marketing Collateral: Create compelling marketing collateral such as videos, brochures, social media posts, and presentations using tools like Adobe Creative Suite, Canva, or similar platforms. This involves collaborating with graphic designers and videographers to produce high-quality, engaging content.
• Partnership Building: Build and nurture relationships with media outlets, influencers, and strategic partners to maximize AMIU’s public exposure and storytelling reach. This includes pitching stories to journalists and engaging with health and education influencers to amplify AMIU’s message.
• Event Coordination: Coordinate and promote institutional events and thought leadership activities, ensuring strong media and stakeholder engagement. This includes organizing conferences, webinars, and workshops that showcase AMIU’s expertise and attract key stakeholders.
• Public Relations: Support public relations efforts to manage AMIU’s image and respond to reputational opportunities and risks. This involves crafting crisis communication plans and leveraging positive media coverage to enhance AMIU’s standing.
• Performance Monitoring: Monitor marketing performance using analytics tools, providing regular reports and recommendations for improvement. This includes analyzing campaign metrics, adjusting strategies based on data, and presenting insights to senior management.
• Global Positioning: Contribute to AMIU’s positioning in the global higher education space, especially in health sciences and Africa-focused development. This involves benchmarking against other institutions and highlighting AMIU’s leadership in primary health care education.

Qualifications and Skills

• Education: Bachelor’s degree in Public Relations, Marketing, Communications, or a related field
• Experience: Minimum 3 years in marketing, branding, public relations, or digital communications, preferably in a university, NGO, or corporate setting
• Technical Skills:
  • Expertise in SEO/SEM, Google Analytics, email marketing tools (e.g., Mailchimp), and social media platforms (e.g., LinkedIn, Twitter, Instagram)
  • Proficiency in design tools such as Adobe Creative Suite, Canva, or similar platforms
• Interpersonal Skills: Strong storytelling, project management, and cross-functional collaboration abilities
• Preferred: Fluency in Swahili, French, Portuguese, or another African language to engage diverse audiences
• Preferred: Passion for higher education and health development aligned with AMIU’s mission as a Pan-African university
• Preferred: Experience working in multicultural or educational environments, enhancing adaptability and cultural sensitivity

Company Culture and Values

Amref International University fosters a dynamic and innovative culture, valuing creativity, collaboration, and a deep commitment to health education. As a Pan-African institution, AMIU emphasizes training transformational leaders to address Africa’s health challenges, rooted in the legacy of Amref Health Africa. The university promotes a workplace that prioritizes diversity, equal opportunity, and safeguarding, ensuring a supportive environment for all staff. As a Marketing and Communications Officer, you’ll thrive in this setting, contributing to a mission-driven organization dedicated to inspiring lasting change through education and health innovation.

How to Apply

Apply now for the Marketing and Communications Officer position. Submit a cover letter detailing why you are the best fit for this role, along with your CV showcasing relevant skills and experience, via Apply for Marketing and Communications Officer Jobs. Applications must be received by July 18, 2025. Official emails will come from @amref.ac.ke or @amref.org, and no fees are charged at any recruitment stage. All vacancies are published on AMIU’s website and official social media pages. Only shortlisted candidates will be contacted.

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Tags

marketing officer, communications, Nairobi job opportunities, education jobs, Amref careers

Why Choose This Marketing and Communications Officer Role?

A Creative Leadership Role in Health Education

The Marketing and Communications Officer role at Amref International University offers a unique opportunity to elevate AMIU’s brand and support its mission from Nairobi, Kenya. This position is ideal for a passionate marketer with digital expertise, providing a platform to design innovative campaigns, engage global stakeholders, and position AMIU as a leader in health sciences education. With Nairobi’s dynamic environment and AMIU’s Pan-African vision, this role promises both professional growth and personal fulfillment.

AMIU’s Role in Nairobi

Nairobi, as AMIU’s headquarters, serves as a center for educational innovation, building on Amref Health Africa’s 60-year legacy. The Marketing and Communications Officer will enhance AMIU’s visibility, supporting Kenya’s growing education sector and contributing to the development of health professionals across Africa. This strategic location offers access to a vibrant network of academic and health institutions.

Career Benefits of the Role

This Marketing and Communications Officer position offers numerous career advantages:

• Creative Freedom: Design and implement cutting-edge marketing campaigns tailored to AMIU’s unique offerings
• Digital Expertise: Lead SEO, social media, and analytics, staying ahead in digital marketing trends
• Global Reach: Engage with international prospects, partners, and media to expand AMIU’s influence
• Professional Growth: Advance your career in higher education marketing with a reputable institution
• Mission-Driven Work: Contribute to transforming health education and empowering African communities

This role provides a solid foundation for a dynamic career in communications, marketing, or educational outreach, with opportunities to grow into leadership positions within AMIU or similar organizations.

Day-to-Day Responsibilities in Detail

As a Marketing and Communications Officer, your daily tasks will include a diverse range of activities designed to enhance AMIU’s presence and impact:

• Campaign Development: Plan and execute marketing strategies that target specific audiences, such as prospective students or health professionals, using data-driven insights to maximize reach and engagement
• Content Creation: Produce high-quality content, including press releases, blog posts, and social media updates, that highlight AMIU’s programs, research, and community initiatives
• Digital Management: Optimize website content for SEO, manage email campaigns, and analyze social media performance to refine digital strategies
• Partner Engagement: Pitch stories to media outlets, collaborate with influencers, and build relationships with educational and health partners to amplify AMIU’s message
• Event Coordination: Organize and promote events such as open days, conferences, and webinars, ensuring strong attendance and media coverage
• PR Oversight: Monitor AMIU’s public image, respond to inquiries, and develop crisis communication plans to mitigate reputational risks

These responsibilities ensure a strong brand presence, effective student recruitment, and robust stakeholder engagement, all critical to AMIU’s growth.

Technical and Soft Skills Development

The Marketing and Communications Officer role offers significant skill development opportunities, enhancing both technical and interpersonal capabilities:

• Digital Marketing: Master advanced techniques in SEO/SEM, Google Analytics, and email marketing tools, keeping you at the forefront of digital trends
• Design Skills: Develop proficiency in Adobe Creative Suite or Canva, creating visually appealing and effective marketing materials
• Communication: Hone storytelling and content creation skills to craft compelling narratives that resonate with diverse audiences
• Project Management: Manage multiple deadlines and coordinate cross-functional teams, building organizational and leadership abilities
• Interpersonal Skills: Collaborate with academic, admissions, and external partners, enhancing your ability to work in multicultural settings
• Cultural Awareness: Leverage fluency in additional African languages (if applicable) to engage with a broader audience, fostering inclusivity

These skills are highly transferable to marketing, public relations, educational outreach, and leadership roles across various sectors, providing a versatile skill set for future career advancement.

Why Nairobi?

Nairobi, a bustling capital city and educational hub, is an ideal location for the Marketing and Communications Officer role. Known as the “Green City in the Sun,” Nairobi offers a strategic base for AMIU’s Pan-African outreach, with access to a vibrant professional community, international organizations, and a growing education sector. The city’s dynamic environment, combined with its proximity to East Africa’s health and academic networks, provides ample networking opportunities and a rich cultural backdrop to enhance your career prospects.

Industry Trends in Education Marketing

Africa’s higher education sector is experiencing rapid growth, driven by increasing demand for skilled health professionals and the rise of digital learning platforms. Trends such as digital marketing, brand storytelling, and international student recruitment are shaping the industry, with institutions like AMIU leading the charge in health sciences education. The demand for skilled communicators who can navigate these trends is rising, fueled by global recognition of Africa’s potential in higher education. As a Marketing and Communications Officer, you’ll play a pivotal role in leveraging these trends, positioning AMIU as a trailblazer in Africa-focused health education.

Application Tips

To stand out for the Marketing and Communications Officer role, consider the following strategies:

• Highlight Experience: Emphasize your 3+ years of experience in marketing, branding, or PR, particularly in educational or health-related settings
• Showcase Skills: Detail your expertise in digital marketing (SEO, SEM, analytics) and design tools (Adobe Creative Suite, Canva), providing examples of past successes
• Craft a Compelling Cover Letter: Explain your passion for AMIU’s mission and how your skills align with its goals, making a personal connection to the role
• Include Languages: If fluent in Swahili, French, Portuguese, or another African language, highlight this to demonstrate cultural adaptability
• Submit Early: Apply by July 18, 2025, via Apply for Marketing and Communications Officer Jobs to ensure your application is considered promptly

These tips will help you present a strong candidacy, increasing your chances of being shortlisted.

Work Environment and Culture

Amref International University offers a collaborative and innovative work environment, rooted in a commitment to diversity, safeguarding, and educational excellence. As a non-smoking, equal-opportunity employer, AMIU fosters a supportive atmosphere where staff can thrive. As a Marketing and Communications Officer, you’ll work closely with the Advancement Division, collaborating with academic and admissions teams in a fast-paced setting. The university’s focus on community-led health solutions and transformational leadership provides a meaningful context for your work, enhancing job satisfaction and professional growth.

How This Role Contributes to Africa’s Development

By joining as a Marketing and Communications Officer, you’ll play a crucial role in promoting AMIU’s health education programs, aligning with Kenya’s Vision 2030 goals for education and health development. Your efforts will help attract talented students and partners, empowering future health leaders across Africa. This contribution supports the continent’s human resource development, addressing health challenges and fostering sustainable growth, in line with AMIU’s mission to inspire lasting change.

Networking and Professional Growth

The Marketing and Communications Officer role offers valuable networking opportunities with media, educational institutions, health organizations, and international partners in Nairobi. Engaging with professional networks such as the Public Relations Society of Kenya or the International Association of Business Communicators can enhance your career prospects. AMIU’s position as a Pan-African university provides a platform to build a regional and global network, opening doors to future roles in education, marketing, or health advocacy.

The Importance of Timing

With today’s date being July 2, 2025, at 07:00 PM EAT, you have just over two weeks to prepare and submit your application by the deadline of July 18, 2025. This timeframe allows ample opportunity to refine your cover letter, update your CV, and gather any supporting materials, such as portfolio samples or design work. Acting promptly ensures you can meet the deadline and position yourself as a proactive candidate, demonstrating your commitment to joining AMIU’s mission-driven team.

Long-Term Impact and Personal Fulfillment

This role offers more than a job—it’s a chance to make a lasting impact on Africa’s health landscape. By marketing AMIU’s innovative programs, you’ll contribute to building a skilled health workforce, addressing critical issues like disease prevention and climate resilience. The personal fulfillment derived from aligning your career with a purpose-driven organization like AMIU can enhance your professional journey, providing a sense of accomplishment and pride in your contributions to society.

Challenges and Rewards

The Marketing and Communications Officer role comes with challenges, such as managing tight deadlines, navigating multicultural dynamics, and responding to reputational risks. However, these are balanced by rewards, including the opportunity to work in a prestigious institution, collaborate with diverse teams, and see tangible results from your campaigns. Overcoming these challenges will strengthen your resilience and expertise, preparing you for future leadership roles.

Support and Resources at AMIU

AMIU provides resources to support your success, including access to advanced marketing tools, training opportunities, and a collaborative team environment. The university’s connection to Amref Health Africa offers additional resources, such as health data and community insights, which can enrich your campaigns. As a Marketing and Communications Officer, you’ll have the backing to innovate and excel, supported by a network of experienced professionals.

Community Engagement and Outreach

Beyond internal marketing, this role involves engaging with the broader community, including prospective students, alumni, and health stakeholders. Organizing outreach events, such as health fairs or virtual open days, will allow you to connect with audiences directly, building AMIU’s reputation as a community-centered institution. This aspect of the role enhances your public speaking and event management skills, adding value to your professional profile.

Future Career Pathways

The skills and experience gained as a Marketing and Communications Officer at AMIU open doors to various career pathways. You could advance to a Marketing Director role within AMIU, transition to a communications lead in another educational institution, or pivot to a health advocacy role with NGOs. The role’s focus on digital marketing and global positioning equips you for opportunities in the rapidly evolving field of educational technology and international development.

Final Call to Action

Don’t miss the opportunity to join Amref International University as a Marketing and Communications Officer in Nairobi. With the deadline approaching on July 18, 2025, act now to submit your application via Apply for Marketing and Communications Officer Jobs. Showcase your creativity, digital expertise, and passion for health education to become part of a team inspiring lasting change across Africa. Start preparing your application today, and take the first step toward a rewarding career with AMIU.