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Essential Job Details
- Position Title: Regional Sales Manager (Uganda Branch)
- Location: Uganda (Headquartered from Nairobi, Kenya)
- Employment Type: Full-Time
- Number of Vacancies: 1
- Salary: Competitive, based on qualifications and market experience
- Category/Department: Marketing & Sales / FMCG – Bakery Distribution
- Reporting To: Country Sales Director
- Application Deadline: June 30, 2025
Introduction
Are you ready to take charge of a regional growth operation in the heart of East Africa? This Regional Sales Manager role, based in Uganda, offers a high-impact, full-time opportunity with a leading Fast-Moving Consumer Goods (FMCG) company known for its strong brand presence and market leadership in bakery products. As a Regional Sales Manager, you will spearhead revenue expansion, lead high-performance teams, and build strategic partnerships that strengthen Mini Bakeries’ position across Uganda.
With Supa Loaf’s rapidly expanding distribution network across East Africa, the company requires an experienced, entrepreneurial Regional Sales Manager to develop, execute, and monitor growth strategies tailored to the Ugandan market. If you have a background in FMCG, know how to handle cross-border distribution networks, and are eager to leave a mark in one of Africa’s fastest growing economies, this role is designed for you.
About Mini Bakeries
Incorporated in 1983 and headquartered in Mombasa, Kenya, Mini Bakeries is the proud producer of the iconic Supa Loaf brand. Over the last four decades, the company has grown from a regional bakery into a pan-East African distributor of high-quality bread products. Supa Loaf is now a household name in Kenya, Tanzania, and Uganda, available in supermarkets, kiosks, and retail shops across the region.
Mini Bakeries combines traditional baking values with modern manufacturing, logistics, and sales systems. The company’s strategic expansion into Uganda aims to strengthen its hold in emerging markets while maintaining its commitment to product quality, innovation, and customer satisfaction. The Regional Sales Manager in Uganda will be a key player in this mission.
Key Responsibilities
1. Regional Sales Strategy and Execution
- Develop and implement a regional sales plan aligned with organizational goals, growth targets, and territory dynamics.
- Lead territory mapping and segmentation to maximize market penetration and identify untapped areas.
- Design regional initiatives that enhance Mini Bakeries’ market share across urban and peri-urban settings.
2. Market Intelligence and Expansion Planning
- Conduct in-depth market research to track consumer trends, competitor activities, and local retail shifts.
- Provide actionable insights to headquarters for tailoring product offerings and promotional strategies.
- Proactively identify new business opportunities, channel diversification, and geographic expansion opportunities.
3. Distribution Network Management
- Establish and maintain strong relationships with distributors, wholesalers, and key retail clients.
- Create efficient distribution systems that ensure consistent product availability and shelf presence.
- Collaborate with supply chain and logistics teams to improve delivery cycles and optimize transportation costs.
4. Sales Team Leadership and Performance Oversight
- Recruit, train, and mentor a high-performing team of Area Sales Managers and field sales representatives.
- Implement KPIs and performance monitoring systems to track sales productivity.
- Lead staff evaluations, disciplinary actions, and team-building initiatives to promote a culture of accountability.
5. Revenue Growth and Target Management
- Drive consistent revenue growth by introducing aggressive sales tactics and incentive programs.
- Set quarterly and annual sales targets based on regional forecasts and historical performance.
- Develop and execute corrective action plans when targets are not being met.
6. Strategic Partnerships and Key Accounts
- Conduct regular business reviews with top distributors to analyze performance and explore joint growth strategies.
- Negotiate win-win terms and conditions to strengthen partner loyalty and long-term collaboration.
- Expand product visibility in modern trade channels and high-volume traditional markets.
7. Reporting and Compliance
- Monitor, analyze, and report on regional sales performance metrics, providing insights into trends, gaps, and opportunities.
- Ensure operational compliance with both local regulations and Mini Bakeries’ internal standards.
- Implement systems for data-driven decision-making and continuous performance improvement.
Qualifications and Skills
Academic and Professional Background
- Bachelor’s degree in Business, Marketing, or a related field.
- Minimum 5 years’ sales experience in FMCG, preferably with multi-regional responsibilities.
- At least 3 years’ team leadership experience, managing remote or geographically dispersed teams.
Technical and Digital Skills
- Proficiency with CRM platforms, sales analytics software, and Microsoft Office Suite.
- Competency in market mapping tools and data visualization platforms is an advantage.
Core Competencies
- Strong negotiation and relationship management skills.
- Track record of exceeding sales targets and growing market share.
- Analytical mindset with practical execution capability.
- Excellent communication and presentation skills for stakeholder engagement.
- Fluency in English; proficiency in Kiswahili or Luganda is a plus.
Company Culture and Values
Mini Bakeries is a values-driven organization built on integrity, quality, and innovation. The team is entrepreneurial in spirit, collaborative in execution, and relentless in its pursuit of excellence. The company values diversity and local market knowledge and encourages autonomy and ownership among its sales leaders.
As a Regional Sales Manager, you will be trusted to make high-level decisions, manage key relationships, and take ownership of business results. You will be joining a brand that invests in people, prioritizes consumer satisfaction, and celebrates long-term growth.
How to Apply
Apply now for the Regional Sales Manager (Uganda Branch) position.
All interested candidates must submit:
- A comprehensive CV
- A cover letter detailing your experience as a Regional Sales Manager and familiarity with the Uganda FMCG landscape
- Academic and professional certificates
Application Deadline: June 30, 2025
Apply through:
Submit Your Application via Adept Systems
Kindly use the subject line “Regional Sales Manager – Uganda Branch | FMCG & Bakery Distribution | Full-Time”.
Only shortlisted candidates will be contacted. Mini Bakeries is an equal opportunity employer.
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TAGS:
Regional Sales Manager Uganda, FMCG Sales Jobs East Africa, Bakery Distribution Careers, Mini Bakeries Supa Loaf Jobs, Sales Team Leadership Uganda
